The Complete Guide To Study Marketing Management in Malaysia

If the field of marketing interests you, this guide has everything you need to know before enrolling into an undergraduate or graduate program.
The Complete Guide to Study Marketing Management In Malaysia​. Learn About Programs, Duration, Entry Requirements, Fees, Accommodation & Admissions.



3 Years


$7,500+ Yearly



Program Overview 

​​A degree in marketing management in Malaysia can offer a flexible education that includes strategy, creativity, analysis, psychology, research, and more, particularly if you’re interested in a job in marketing. The discipline of marketing management in Malaysia is experiencing rapid expansion, particularly in areas like social media management and digital marketing. Yet, having a marketing degree can also help you be ready for a career in sales, marketing, advertising, and other fields.

Suppose you want to be successful in the field of marketing. In that case, you must develop the right set of skills to prepare sound marketing management plans, and for that, studying marketing management in Malaysia is essential. When part of any core marketing team, you must set goals and develop strategies to ensure that your organisation stays ahead of its competitors. 

Studying marketing management in Malaysia is undoubtedly closely tied to learning about businesses, but when studied at the graduate level, there are other areas of study as well which are covered, such as psychology. An example of this would be understanding customer behaviour and purchasing trends since it is crucial for businesses to engage with a target audience properly.

In addition, if you’re studying marketing management in Malaysia, understanding the complexity involved is essential if you want to prosper in the field. Many studies have demonstrated that planned market management has roughly six times the success rate of unplanned market management in building profitable businesses. An intelligent marketer should successfully identify the best prospects to raise the standing of a brand or business and take into account the four components of the promotional mix, i.e., product, place, promotion, and price.

Students majoring in marketing management in Malaysia often study topics that aid in their improved understanding of and ability to accomplish this aim as marketers connect products and services with consumers’ requirements. In addition to psychology, market research, and communications, they must be knowledgeable in business, management, sales, finance, and statistics.

Continue reading this post to learn what earning a degree in marketing might entail if you’re thinking about a career in business or, more specifically, marketing management.

Why Study This Program

Improves Your Communication Skills

Selling goods and services is only one aspect of marketing. Various other actions are also included in this intricate process, which yields awareness of the target market and the capacity to provide beneficial solutions that satisfy their wants.

You may apply your new abilities in daily life after you master marketing communication. For instance, you can use your analytical thinking and persuasive arguments to persuade your friends to take a particular action quickly. Individuals who have studied marketing management in Malaysia must perfect their communication skills to establish a strong connection with their audience since negotiation and presentation are essential marketing components. The more compelling your company’s narrative is, the more likely customers will notice, recall, and concur with you.

Future marketers will also learn to exercise their creative muscles, acquire data analysis abilities, manage their time, participate in team-building and project management activities, and, most importantly, improve their communication skills. Depending on the field you choose to specialise in, you may need different talents in the future, but a degree in marketing management in Malaysia will prepare you for a variety of opportunities

Marketing Benefits The Society

Studying marketing management in Malaysia serves society by enhancing people’s lives in two ways. First, as we have discussed, it makes doing business easier. As you have learned or will learn when studying marketing management in Malaysia, the ability to trade improves the lives of those who can. People wouldn’t do it otherwise. Secondly, jobs are created because more successful businesses result from better marketing. When organisations grow, there is more demand for personnel.

In a larger sense, it can be said that marketing raises the quality of life. Consumers can make better and much-informed decisions regarding a broader range of options available. More options and informed customers indicate a more outstanding quality of life economically.

Employment Opportunities

Since there are so many jobs and prospects, a career in marketing is quite alluring. With your degree in marketing management in Malaysia, it can help you grow in various fields, including business management, consulting, advertising, PR, sales, communication, and marketing. If you choose, you could equip yourself with the abilities necessary to explore career routes not directly related to marketing as well. 

Having done marketing management in Malaysia, you could decide to work in various areas and businesses, get experience abroad, or participate in profitable initiatives by exploring entrepreneurship. You can also choose to specialise with your marketing degree in a particular field.

Marketing is a diversified field to work in. As a marketing professional, you may have a variety of responsibilities, from data-based consumer behaviour research and analysis to the more engaging work of selling and promoting a service or product. This offers a job that can accommodate your interests. Several more career routes are available, despite the perception that marketing belongs in the cutthroat world of a large business. For instance, marketing for charity is equally important as marketing for businesses, if not more so.

Understanding the Customer

Nowadays, anybody in a company must understand the customer’s motives to succeed. You’re going to be missing a large portion of the knowledge of the entire business if you don’t understand the client and you don’t understand the marketing emphasis of a corporation. The consumer, competition, company, context, and collaborators are the “Five Cs of Marketing”.

To understand the foundations of business, it is necessary to understand the interplay, how all that works, and how marketing strategy needs to consider a complete review of each component. At the absolute least, everyone needs an introductory course in marketing management in Malaysia. The rules are set by the customers, notwithstanding the best-laid company strategies. Through their diverse impressions and adventures, they contribute to brand equity. And if businesses want to see growth in their brand, they must pay close attention to their consumer base.

Teaches You About Data

As people who work in marketing may evaluate or use data to be productive, data is a crucial marketing component. You may get the abilities by taking a data analysis course as part of a degree in marketing management in Malaysia. As a marketer, it might be helpful to understand how to evaluate data and make judgments. Although it isn’t often listed as a job requirement, many employers take great pride in hiring applicants who can understand data.

Even a few courses in marketing management in Malaysia can help build a person’s core understanding of data interpretation and analytics. Any task that uses client feedback, data, or metrics to determine success may use this exposure. Making strategic judgements requires the capacity to interpret and comprehend data, regardless of the subject matter or sector.

Why Study In Malaysia

In Demand

Not worrying about getting a job is good, so why not get a degree that will always be in demand? A degree in marketing management in Malaysia will always be relevant. Every company requires a marketing team to plan its marketing activities. In addition, since the demand has grown, there are various top-notch Malaysian universities offering courses and programs relevant to marketing management.

​​Student Diversity & Experience

Malaysia is a culturally diverse country, and this diversity is reflected in its business environment and the experiences students have while studying. By enrolling in marketing management in Malaysia, the opportunity will expose you to different cultures and perspectives, which will broaden your understanding of marketing practices in a global context.

Affordable Course Fees

The fee required to study marketing management in Malaysia is comparatively less than that required in many other countries, such as the USA, the UK, Australia, and Canada, to name just a few. With marketing management degree expenses shooting up worldwide, Malaysia comes across as a reliable option to receive a high-quality education at an affordable cost.

Globally Recognised Degrees

Marketing management degrees from Malaysian universities enjoy global recognition. Studying marketing management in Malaysia allows students to pursue the program in Malaysia and then move anywhere globally. Several students continue their master’s and specialisation in Malaysia or transfer to other countries to pursue different pathways.

International Education Standard

The standard of marketing management programs in Malaysia meets international standards. This ensures exceptional education for students who enrol in this course. The course curriculum is rigorously developed, keeping in line with international benchmarks to ensure students learn the latest developments in marketing management. 

Excellent Campus Facilities and Infrastructure 

Malaysia offers excellent campus facilities, modern infrastructure, and innovative teaching aids for studying marketing management in Malaysia. The schools in Malaysia offer a great learning atmosphere. Several leading universities have developed in-house labs and testing facilities dedicated to helping students learn with hands-on experience, operate with state-of-the-art machinery, and stay up to date with the latest innovations.

Career Prospects

A degree in marketing management in Malaysia is the only one that spans the fields of business, social sciences, humanities, communication, digital technology, and so on. The marketing industry offers a hot employment market for competent graduates who can think strategically, generate relevance, and provide quantifiable outcomes.

This expanding industry may have given rise to more professional advances than any other aside from information technology. Intelligent marketers that can position businesses to grasp, take advantage of, and profit from everything the digital world offers are in high demand right now.

Most significantly, the next great thing is always upfront in today’s high-tech world. Thus, large and small businesses, agencies, internet marketers, and online merchants want skilled college graduates who have studied marketing management in Malaysia and can aid in community building, attract targeted traffic, influence followers, and generate returns on investment (ROI).

Even if more employment will eventually be available in the marketing industry, the current job market ensures that a new marketing graduate can get an entry-level position. It might be easy to explain that a traditional career path exists to becoming a marketing executive. However, there is a general sketch of what one could anticipate as one advances in their career.

Marketing Coordinator

People in this profession frequently collaborate with a marketing brand or product team. This position is generally an entry-level one. They create spreadsheets and reports to monitor the advancement of campaigns. Coordinators frequently act as a point of contact across departments to assist the team.

Marketing Director

Marketing directors may have different job descriptions depending on the organisation’s size. For instance, junior marketing directors could oversee various creative, commercial, and marketing-related initiatives while those on a more senior level manage staff operations, advertising and marketing expenditures, and strategic business planning.

Advertising Account Executive

An advertising account executive is a liaison between an advertising or multi-service agency’s clients and the agency. You’ll be in charge of organising marketing initiatives and, as a result, effectively interacting with everyone involved. You could be referred to as an account handler.

Media Buyer

As a media buyer, you will be essential in ensuring that advertising and promotional efforts reach as many members of your target demographic as possible for the least amount of money. You’ll play a crucial role as a media buyer in ensuring that advertising and promotional initiatives reach the maximum number of people in your target market for the least amount of money.

PPC Specialist

“Pay-Per-Click” (PPC) describes online paid advertising, typically done through Google AdWords or Bing Ads. Every time one of their ads is clicked, advertisers are charged a fee. PPC experts offer advice on maximising the effects of a PPC campaign using their knowledge.

Fashion Marketing Manager

While working for a fashion business, a fashion marketing manager—also known as a marketing director—performs some of the same duties as a marketing manager. Their work is a little more artistic, involving them more in the production of advertising and other marketing materials.

Community Manager

The community manager assists the social media team to maintain relationships with the brand or product’s present and future followers. The community manager, among other things, interacts with a brand’s social media followers, addresses concerns and questions, creates a social message and organises promotions like competitions.

Digital Marketing Manager

A digital marketing manager maintains and updates a company’s website, ensures the online methods bring in consumers, collaborates with others to preserve a company’s reputation, and analyses market research and develops plans.

Public Relations Specialist

The public perception of a business or product is controlled by a public relations professional. This entails managing the brand and influencing how the general public views the company and its offerings.

SEO Strategist

As a member of the analytics team, strategists implement search engine optimisation strategies to produce content that is noticed. They are adept at link-building, viral marketing, and customer-friendly site optimisation techniques.

Program Duration

The duration to study marketing management in Malaysia is three years for the bachelor’s program. English is the medium of instruction followed in schools across all major international private universities. 

The first year will have a number of common subjects between different specialisations. As students progress to years two and three, their modules and subjects will become more specialised as per their field of choice. 

Students can sometimes switch from one specialization to another, but it will require approval from the University faculty and the relevant authorities in Malaysia.

Students who want to opt for program transfers to another University will usually need to prepare the transfer paperwork and start processing from their second year onwards to ensure all the paperwork and approvals are in place so the program transfer can be done.

Entry Requirements

The Malaysian Qualifications Agency (MQA) sets the entry requirements and guidelines for university admissions in Malaysia, which all universities must adhere to. All prospective international students must meet the minimum entry requirements, as the Ministry of Higher Education (MOHE) takes these standards into account during the application acceptance and processing phases.

The admission requirements to study marketing management in Malaysia for international students may vary from one university to another. However, the basic entry requirements are the same for most universities. 

Usually, there are two pathways to entering a degree program in Malaysia:

  • First, students can join a foundation program after completing their secondary schooling, O levels, or equivalent qualifications. After completing the foundation in the business program, they can continue to the bachelor’s degree as per their choice.
  • Second, students who have completed their higher secondary school or A levels or equivalent will be able to join the bachelor’s degree programme directly into year one. 

If a student fails to meet the entry requirements for a bachelor’s degree programme, the faculty may offer different pathways into the degree programme, for example, through a foundation or a diploma programme. 

Universities may raise the entry requirements to ensure incoming students are academically prepared for the rigours of their programmes. So, prospective international students should consult with an admission advisor to determine the precise entry criteria for their chosen programme and their preferred university.

General Entry Requirements For Bachelor’s Degree

  • A Levels: 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • Foundation: Passed the relevant Foundation programme (minimum CGPA of 2.0)

English Language

International students who wish to study marketing management in Malaysia will need to also provide proof of their English language proficiency with IELTS or TOEFL exams. Students who have studied the British or American curriculum are generally exempted from the English proficiency requirements since the medium of instruction for that curriculum is in English by default. 

Students who have studied other curriculums where the medium of instruction is also English will usually need to provide a supporting letter from the school stating that the instruction language for their schooling has been English. With that letter, English language requirements are proven to have been completed.

Fees & Cost

Students sometimes only look at the tuition fee during the comparison. However, depending on how forthright and clearly the fee guidelines from the university are, the extra fees can be a hefty amount that could be a surprise. So students are advised to correctly add all the fees and decide which university fits their budget requirements to study marketing management in Malaysia. 

Various factors will contribute to the overall cost structure, such as:

  • Tuition fees
  • Accommodation fees
  • Admission fee
  • Registration and Visa fees and
  • Other one-time fees.

These fees vary from university to university and can depend on varying factors. The quality, infrastructure, facilities and teacher-to-student ratio will also determine how much a university charges.

You must find the right balance between quality and cost to get the best education possible. The average cost to study marketing management in Malaysia is between RM30,000 to RM40,000 per year, depending on the University.

For reference, that’s around USD $7,500 to $10,000 per year for a 3-year marketing management degree program at the current exchange rate.


Accommodation cost is going to be another recurring fee for international students. Generally, students have two options: they can either stay at the on-campus accommodation provided by the university or at private accommodation. The prices will differ according to which university and area you choose.

Generally, campus accommodations at major universities start at around US$150 per month and can go up to $400 per month. The pricing for on-campus accommodation is determined by the size of the room, whether a student will be sharing the room or will be staying alone, or if the student is taking a master room which generally comes with an attached bathroom or decides to stay at a sharing room with shared bathroom.

Some universities also offer cooking facilities and on-campus accommodation, which are shared facilities which will also be factored into the accommodation costs. Utility costs are generally an add-on fee.

While choosing the university, you can check with your admissions advisor on the options available for accommodation and how much they will cost so that you have an idea of how much of a monthly budget you will require as a student.

Admission Procedure

Researching, applying and managing overseas admissions is a tedious, time-consuming and often confusing process. Incorrect application submissions can lead to lengthy processing, delayed approvals, or rejections. You can visit education, exhibitions and fairs to collect information. However, that is not enough. You can only collect cursory information at these places. However, your admission processing will usually take much longer. During that time, you will need consistent and dedicated support to ensure your application is in the right experienced hands.

This is where we help.

Edmates helps international students from around the world with complete admissions processing. Our integrated one-stop centre helps international students with everything. We help you find future-driven programs that match your abilities and interests in leading universities.

We handle the entire process from the beginning until you have joined the university. Our international support system will manage everything for you, absolutely free.

Each student is assigned with a dedicated admission advisor who will manage the complete admission process and also guide the student throughout the admissions process. The advisor will also liaise with the university admissions department to ensure clear communications and faster processing.

You can speak with your assigned advisor anytime by booking a free call online through the website. You will also receive regular updates regarding your application via emails, SMS and WhatsApp.

To learn about each step of the admission process, you can read our complete guide to start applying for your higher education the right way.

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