The Complete Guide To Study Strategic Communication in Malaysia

From reasons to study to career prospects, this comprehensive guide provides everything you need to know to study strategic communication in Malaysia.
Strategic Communication in Malaysia



3 Years


$7,500+ Yearly



Program Overview 

Strategic communication is the study of tactical communications methods to achieve organisational objectives and engage audiences. With advancements in communication tools, this field is advancing in terms of the demand to study it, and one of the best ways to go about it is to enrol into a degree program for strategic communication in Malaysia.

By doing so, you will research the theoretical underpinnings and real-world applications of various communication systems, such as social media, marketing campaigns, and branding. You’ll assess their potency and apply them to actual and practical work briefs.

Culture, religion, history, and geography significantly impact Malaysia’s strategic communication approaches. The chance to observe how international firms alter their communication tactics to meet the preferences and requirements of specific audiences is an incredible perk of studying strategic communication in Malaysia. These encounters will shape your professional development, and you’ll be prepared to launch a career practically anywhere.

A few colleges and universities offer bachelor’s degrees in strategic communication in Malaysia, which can be studied for three or four years. Most undergraduate schools with a strategic communications major in Malaysia must complete liberal arts courses. A master’s degree in strategic communication in Malaysia is also more prevalent. To apply to these programs, you must hold a valid social sciences or humanities degree. Many colleges are currently providing PhD degrees since strategic communication in Malaysia is a current area of intense scholarly interest.

Strategic communication in Malaysia is taught using various approaches, including lectures, seminars, tutorials, and group workshops. Essays, presentations, and research projects are frequently used in assessments, though they can vary from module to module.

Students interested in working in a specific area of strategic communication in Malaysia may want to consider programs explicitly focusing on one of the areas below, as these programs typically also cover communication in general. Political communication, public relations, nonprofit communication, social justice, integrated marketing communications, and corporate/organisational communication are just a few subfields under Malaysia’s strategic communication umbrella.

However, because strategic communication in Malaysia is so broad, students may discover graduate programs concentrating on a particular subfield. In this guide, the true essence of strategic communication in Malaysia will be explained. The reasons why it is something university students would want to acquire a degree in and the different career options you can find and take advantage of the vast opportunities it offers.

Why Study This Program

Targets Audience Needs

Strategic communication in Malaysia aims to alter target audiences’ knowledge, attitudes, beliefs, or behaviours to achieve a desired outcome. This could be done by encouraging consumers to buy a product, enhancing a celebrity’s public image, motivating people to adopt a new health behaviour, encouraging people to vote for a political candidate, or convincing policymakers to fund a new initiative.

Although each communication campaign has its distinct contextual factors to take into account, concentrating on the higher-level concepts and strategies that apply to all of these different types of efforts promotes the flexible thinking necessary in today’s media environment, which calls for individuals who can design, manage, and launch communication campaigns that incorporate a variety of public relations, advertising, and marketing techniques.

Helps in Employment

A degree in strategic communication in Malaysia aims to teach several highly marketable abilities. Students learn data analysis, market research, and techniques to streamline business communication planning. Practically every project or sector involving strategic planning demands these talents. A degree in strategic communication in Malaysia teaches students how to use persuasive techniques, interact with multiple platforms and media types, tailor messages to varied audiences, and analyse communication events. Yet as they learn more about communication theories, they also acquire essential soft skills.

Since it is crucial to almost every career, communication is the most in-demand talent. Teamwork, which research constantly ranks among the top most employable abilities, includes communication as a critical component. In other words, graduates might be prepared for diverse professional prospects by acquiring strategic thinking, communication, and leadership abilities.

Learn The Art Of Communication

It might be tough to navigate the constantly evolving digital environment. You will study the fundamental ideas of communication, how to successfully use those theories, and how to create your communication plan in Malaysia’s strategic communication curriculum. You may improve your adaptability and knowledge of current trends, platforms, and technologies by taking courses like media and society, communication and culture, and digital communication. This will also assist you in developing winning tactics that appeal to a large audience.

You may tackle social concerns with the support of classes in gender, public relations, and cross-cultural communication. These courses also aid in the development of an all-inclusive communication strategy. This assists communicators in reaching a wider audience and guides public relations job pathways. All professionals might benefit from having solid and adaptable abilities in persuasion, organisational communication, and interpersonal communication.

A Chance To Work In The Creative Industry

The most notable aspect of students’ experience with strategic communication in Malaysia is how skill-focused it is. Students who enrol in strategic communication classes gain practical abilities that they may highlight on their resumes, such as proficiency with Photoshop and InDesign, knowledge of AP Style, research, and the capacity to produce press releases and official business letters. These are only a few of the numerous abilities students of strategic communication in Malaysia acquire. This major is fast-paced, high-energy, and enjoyable, strongly emphasising writing and encouraging creative thought.

The strategic communication major’s creativity is another exciting feature. Students are studying strategic communication value originality in their writing, designs, thoughts, and campaign ideas. Courses in this major promote teamwork, brainstorming, and group projects as ways for students to produce original ideas for businesses and clients. All students graduate with an understanding of what a brand is. Students also learn to employ research to comprehend a brand, its distinctive qualities, and its intended market. This understanding is based on the creation of smart social media, advertising, public relations, and branding efforts.

Instills Values of Teamwork & Knowledge

A new area has developed in response to the world’s rapidly changing nature and the increasing impact of people on regional and global trends and challenges. Strategic communication in Malaysia is established to navigate the change that society and the organisations within it require. These disciplines include public relations, communication management, marketing communication, and organisational communication.

Your exposure to these and other disciplines, developing communication technologies, and the comprehension and use of media platforms will all be enhanced by a degree in strategic communication in Malaysia. All this enables you to collaborate successfully with various partners and audiences. You will gain knowledge of omnichannel brand strategies, communication campaigns, and a holistic and integrated approach to brand management. You will need a variety of abilities for this, including research and analysis, creative briefing, copywriting, digital strategy, and much more.

Why Study In Malaysia

Enrol In A Tailored Degree Program

The major of strategic communication in Malaysia requires the completion of the core communication studies courses for all concentrations. Many courses that will prepare you for success in an organisational environment will also be helpful to you. You will also select courses based on your concentration and other areas of interest. Public relations writing and strategies, crisis communication, and communication campaigns are just a few of the available strategic communication courses.

Take Part in Practical Education

Every strategic communication studies major is required to intern in the field. Your internship will be customised to your particular area of interest as an organisational communication major with a strategic communication concentration, giving you practical experience.

Affordable Course Fees

The fee required to study strategic communication in Malaysia is comparatively less than that required in many other countries, such as the USA, the UK, Australia, and Canada, to name just a few. With strategic communication degree expenses shooting up worldwide, Malaysia comes across as a reliable option to receive a high-quality education at an affordable cost.

Globally Recognised Degrees

Strategic communication degrees from Malaysian universities enjoy global recognition. Studying strategic communication in Malaysia allows students to pursue the program in Malaysia and then move anywhere globally. Several students continue their master’s and specialisation in Malaysia or transfer to other countries to pursue different pathways.

International Education Standard

The standard of strategic communication programs in Malaysia meets international standards. This ensures exceptional education for students who enrol in this course. The course curriculum is rigorously developed, keeping in line with international benchmarks to ensure students learn the latest developments in strategic communication. 

Excellent Campus Facilities and Infrastructure 

Malaysia offers excellent campus facilities, modern infrastructure, and innovative teaching aids for studying strategic communication in Malaysia. The schools in Malaysia offer a great learning atmosphere. Several leading universities have developed in-house labs and testing facilities dedicated to helping students learn with hands-on experience, operate with state-of-the-art machinery, and stay up to date with the latest innovations.

Career Prospects

For those interested in improving information delivery services, a career in strategic communication in Malaysia may be pretty gratifying. This area of the communications business has a wide range of job opportunities. If you’re considering a career in strategic communications, reviewing potential employment opportunities and what such responsibilities include may help you choose the best job.

Strategic communication majors in Malaysia will study written, spoken, and nonverbal modes of communication. You’ll hone those abilities as a strategic communication major by discovering how to tell the correct narrative to the right audience to accomplish your intended goal. Although it may sound oversimplified, the fundamental goal of strategic communication is to ensure that the right audience receives the right message. Your objective is to turn a visitor into a client. You may promote this conversion by earning your bachelor’s in strategic communication in Malaysia.

Bachelor’s degree programs of strategic communication in Malaysia can equip undergraduate students interested in internal or external facing strategy communication with the ability to enter a meaningful job after graduation. The fundamentals of successful interpersonal, organisational, and mass communication and how these ideas relate to current business objectives and issues are often covered in bachelor’s degrees in strategic communication.

Social Media Manager

The social media manager’s responsibility is strategically planning an organisation’s content. Together with social media platforms that link industries to their audience, this job has expanded. Social media managers promote brand recognition and develop content strategies to expand an organisation’s online presence and audience.

Public Relations Manager

A public relations manager develops plans and initiatives to ensure an organisation maintains a favourable public image. Creating thorough communication and message plans, writing media and press releases, and analysing all corporate materials and promotional initiatives to ensure they reflect the firm favourably and professionally are all possible additional job responsibilities.


Journalists engage in a different form of strategic communication since they are members of the free press. As a journalist, it would be your responsibility to serve as an objective source for readers, viewers, or listeners by presenting information honestly and truthfully.


A company’s marketing relies heavily on its copywriter. A copywriter is in charge of putting together original language and information to advertise or inform about a good or service associated with the reputation of a specific business or brand. Copywriters are distinct from content writers, which is a crucial distinction.

Digital Strategist

Communication graduates use their abilities to design and implement concepts that align with a company’s voice, goals, and reach as digital strategists. They combine the brand’s and consumer’s aims to create links between an organisation and the general public.

Marketing Communication

A marketing communication specialist is responsible for gathering and creating the proper segmentation-based marketing communication strategies. The marketing team must also assess if their initiatives meet the company’s expectations.

Advertising Manager

A company’s promotional activities are developed and launched under the direction and supervision of an advertising manager. Additional duties include working with customers to establish their campaigns’ objectives, budgets, and schedules, keeping track of a campaign’s development from start to finish, assigning jobs to the promotional teams, and assessing campaign outcomes to identify potential improvement areas.

SEO Manager

Managers of search engine optimisation (SEO) are in charge of making sure that written material for a company can be found online. These experts create, carry out, and manage an organisation’s comprehensive SEO strategy. These occupations for communication degree holders are among the fastest-growing and most rewarding because they only deal with digital content and online administration.

Research Analyst

An analyst of research invests time in both research and analysis. Although it might seem obvious, the degree’s name is essential and appropriate for the task you will be undertaking. You’ll acquire data from the rest of your communications team and the person or company you work for and examine the information.

Director of Communication

Directors of communication manage the internal and external messages of an organisation. They occasionally supervise other public relations and marketing staff members and frequently function as the main point of contact for the media.

Program Duration

The duration to study strategic communication in Malaysia is three years for the bachelor’s program. English is the medium of instruction followed in schools across all major international private universities. 

The first year will have a number of common subjects between different specialisations. As students progress to years two and three, their modules and subjects will become more specialised as per their field of choice. 

Students can sometimes switch from one specialization to another, but it will require approval from the University faculty and the relevant authorities in Malaysia.

Students who want to opt for program transfers to another University will usually need to prepare the transfer paperwork and start processing from their second year onwards to ensure all the paperwork and approvals are in place so the program transfer can be done.

Entry Requirements

The Malaysian Qualifications Agency (MQA) sets the entry requirements and guidelines for university admissions in Malaysia, which all universities must adhere to. All prospective international students must meet the minimum entry requirements, as the Ministry of Higher Education (MOHE) takes these standards into account during the application acceptance and processing phases.

The admission requirements to study strategic communication in Malaysia for international students may vary from one university to another. However, the basic entry requirements are the same for most universities. 

Usually, there are two pathways to entering a degree program in Malaysia:

  • First, students can join a foundation program after completing their secondary schooling, O levels, or equivalent qualifications. After completing the foundation in the business program, they can continue to the bachelor’s degree as per their choice.
  • Second, students who have completed their higher secondary school or A levels or equivalent will be able to join the bachelor’s degree programme directly into year one. 

If a student fails to meet the entry requirements for a bachelor’s degree programme, the faculty may offer different pathways into the degree programme, for example, through a foundation or a diploma programme. 

Universities may raise the entry requirements to ensure incoming students are academically prepared for the rigours of their programmes. So, prospective international students should consult with an admission advisor to determine the precise entry criteria for their chosen programme and their preferred university.

General Entry Requirements For Bachelor’s Degree

  • A Levels: 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • Foundation: Passed the relevant Foundation programme (minimum CGPA of 2.0)

English Language

International students who wish to study strategic communication in Malaysia will need to also provide proof of their English language proficiency with IELTS or TOEFL exams. Students who have studied the British or American curriculum are generally exempted from the English proficiency requirements since the medium of instruction for that curriculum is in English by default. 

Students who have studied other curriculums where the medium of instruction is also English will usually need to provide a supporting letter from the school stating that the instruction language for their schooling has been English. With that letter, English language requirements are proven to have been completed.

Fees & Cost

Students sometimes only look at the tuition fee during the comparison. However, depending on how forthright and clearly the fee guidelines from the university are, the extra fees can be a hefty amount that could be a surprise. So students are advised to correctly add all the fees and decide which university fits their budget requirements to study strategic communication in Malaysia. 

Various factors will contribute to the overall cost structure, such as:

  • Tuition fees
  • Accommodation fees
  • Admission fee
  • Registration and Visa fees and
  • Other one-time fees.

These fees vary from university to university and can depend on varying factors. The quality, infrastructure, facilities and teacher-to-student ratio will also determine how much a university charges.

You must find the right balance between quality and cost to get the best education possible. The average cost to study strategic communication in Malaysia is between RM30,000 to RM40,000 per year, depending on the University.

For reference, that’s around USD $7,500 to $10,000 per year for a 3-year strategic communication degree program at the current exchange rate.


Accommodation cost is going to be another recurring fee for international students. Generally, students have two options: they can either stay at the on-campus accommodation provided by the university or at private accommodation. The prices will differ according to which university and area you choose.

Generally, campus accommodations at major universities start at around US$150 per month and can go up to $400 per month. The pricing for on-campus accommodation is determined by the size of the room, whether a student will be sharing the room or will be staying alone, or if the student is taking a master room which generally comes with an attached bathroom or decides to stay at a sharing room with shared bathroom.

Some universities also offer cooking facilities and on-campus accommodation, which are shared facilities which will also be factored into the accommodation costs. Utility costs are generally an add-on fee.

While choosing the university, you can check with your admissions advisor on the options available for accommodation and how much they will cost so that you have an idea of how much of a monthly budget you will require as a student.

Admission Procedure

Researching, applying and managing overseas admissions is a tedious, time-consuming and often confusing process. Incorrect application submissions can lead to lengthy processing, delayed approvals, or rejections. You can visit education, exhibitions and fairs to collect information. However, that is not enough. You can only collect cursory information at these places. However, your admission processing will usually take much longer. During that time, you will need consistent and dedicated support to ensure your application is in the right experienced hands.

This is where we help.

Edmates helps international students from around the world with complete admissions processing. Our integrated one-stop centre helps international students with everything. We help you find future-driven programs that match your abilities and interests in leading universities.

We handle the entire process from the beginning until you have joined the university. Our international support system will manage everything for you, absolutely free.

Each student is assigned with a dedicated admission advisor who will manage the complete admission process and also guide the student throughout the admissions process. The advisor will also liaise with the university admissions department to ensure clear communications and faster processing.

You can speak with your assigned advisor anytime by booking a free call online through the website. You will also receive regular updates regarding your application via emails, SMS and WhatsApp.

To learn about each step of the admission process, you can read our complete guide to start applying for your higher education the right way.

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