A Media Finance Manager plays a crucial role in overseeing the financial operations of media organisations, ensuring that their financial health is maintained through careful budgeting, cost management, financial reporting, and strategic analysis. This position is essential for media companies such as broadcasting networks, film production companies, digital media firms, and publishing houses, which often operate in fast-paced environments with complex financial needs.
The media industry is unique, with its own set of challenges related to content production, marketing budgets, advertising revenues, and licensing agreements. A Media Finance Manager must not only have a strong understanding of general financial principles but also an in-depth knowledge of the media sector. They are tasked with managing budgets for large projects like film productions or television series, handling advertising revenues, and ensuring that the company remains profitable in a highly competitive and rapidly changing landscape.
A key part of the role involves working closely with other departments, such as marketing, production, and sales, to align financial goals with the company’s strategic objectives. Media Finance Managers are responsible for overseeing financial forecasting, managing financial risk, and providing accurate financial reports that guide decision-making at the executive level. They play a significant part in ensuring that resources are allocated efficiently, and they often contribute to negotiations involving licensing, contracts, and rights management.
This career guide provides a comprehensive overview of the role of a Media Finance Manager, covering the educational requirements, key responsibilities, necessary skills, salary expectations, and career development opportunities. Whether you are considering a career in media finance or looking to progress to a higher level, this guide will provide valuable insights into this demanding but rewarding profession.
A Media Finance Manager is responsible for overseeing the financial operations of media companies, ensuring that they meet their financial goals and comply with industry regulations. These professionals are crucial in managing the financial health of the organisation, preparing budgets, forecasting financial trends, analysing financial data, and advising senior management on cost optimisation and profitability.
Core Aspects
Financial Planning and Budgeting
One of the primary responsibilities of a Media Finance Manager is to create and manage the financial plan for the company. This involves setting annual budgets for the entire organisation or specific departments such as production, marketing, and advertising.
- Budget Allocation : Media Finance Managers work with department heads to determine their financial needs and allocate resources accordingly. For example, they may set budgets for film productions, television programming, or digital media content.
- Forecasting : They are also responsible for forecasting future revenues and expenses, taking into account industry trends, projected advertising revenues, and content production costs.
- Cost Management : Media Finance Managers constantly review and monitor spending to ensure that the company is adhering to its budget and that costs are kept under control.
Financial Analysis and Reporting
Accurate financial analysis is a key part of a Media Finance Manager’s role, as they provide senior management with the financial data necessary to make informed business decisions.
- Financial Reports : Media Finance Managers prepare financial reports that summarise the company’s financial performance. This includes income statements, balance sheets, and cash flow statements.
- Profitability Analysis : They analyse the profitability of different segments of the business, such as specific productions, advertising campaigns, or digital media ventures, helping to guide strategic decisions about which projects to pursue.
- Variance Analysis : Media Finance Managers compare actual financial results with budgeted figures, identifying and explaining any discrepancies. This analysis is crucial for understanding the company’s financial position and addressing any issues early on.
Cost Control and Efficiency
In the media industry, controlling costs while maintaining high-quality production is essential. Media Finance Managers play a key role in identifying areas where costs can be reduced without affecting the final product.
- Cost Reduction Strategies : They work with department heads to implement cost reduction strategies, such as negotiating better deals with vendors, improving production efficiency, or streamlining operations.
- Resource Allocation : Media Finance Managers ensure that resources are allocated efficiently, helping the company avoid overspending on less profitable ventures and focus its resources on high-return projects.
Compliance and Risk Management
Media Finance Managers are responsible for ensuring that the company complies with financial regulations and manages financial risks effectively.
- Regulatory Compliance : They ensure that the company adheres to industry-specific financial regulations, such as tax laws, accounting standards, and reporting requirements.
- Risk Management : Media Finance Managers identify financial risks, such as fluctuating advertising revenues or production cost overruns, and develop strategies to mitigate these risks.
Collaboration and Leadership
Media Finance Managers work closely with other departments, providing them with financial guidance and ensuring that their activities align with the company’s financial objectives.
- Interdepartmental Collaboration : They collaborate with production teams, marketing departments, and sales teams to provide financial input and support for their activities.
- Strategic Advice : Media Finance Managers advise senior management on financial strategies, helping them to make decisions about investment opportunities, mergers and acquisitions, or new revenue streams.
A Media Finance Manager oversees the financial operations of media companies, ensuring that financial goals are met while maintaining compliance with industry regulations. Their expertise supports budgeting, forecasting, financial analysis, and cost optimisation, playing a pivotal role in the organisation’s financial health and decision-making processes.
- Budget Allocation : Media Finance Managers collaborate with department heads to assess their financial requirements and allocate resources effectively. This includes budgeting for film productions, TV programming, advertising campaigns, and digital content creation.
- Forecasting : They develop detailed financial forecasts based on historical data, industry trends, projected advertising revenues, and anticipated production costs. This helps the organisation plan for future expenses and revenue streams.
- Cost Management : Managers monitor and review expenses regularly to ensure alignment with the budget and identify areas where spending can be optimised.
- Profitability Analysis : They assess the profitability of various business segments, such as specific productions, advertising campaigns, or digital ventures, to determine which areas offer the highest returns.
- Variance Analysis : Managers compare actual financial outcomes to budgeted figures, investigating and explaining discrepancies to address inefficiencies and ensure better financial planning in the future.
- Cost Reduction Strategies : By collaborating with department heads, Media Finance Managers develop cost-saving measures, such as negotiating with vendors, streamlining operations, and improving production workflows.
- Resource Allocation : They focus on efficient allocation of resources, steering the organisation toward high-return projects while minimising investments in less profitable ventures.
- Monitoring Expenses : Managers implement systems to track expenses across all departments, ensuring that spending remains within approved limits and delivers maximum value.
- Regulatory Compliance : Media Finance Managers ensure adherence to relevant financial regulations, including tax laws, accounting standards, and reporting guidelines. This is crucial for avoiding legal issues and maintaining transparency.
- Risk Management : They identify potential financial risks, such as fluctuating ad revenues, cost overruns, or changes in market conditions, and develop strategies to mitigate these risks effectively.
- Audit Preparedness : Managers oversee financial documentation and processes to ensure that the organisation is prepared for internal or external audits.
- Interdepartmental Collaboration : Media Finance Managers work closely with production, marketing, and sales teams, offering financial support and insights to align their activities with the company’s overall goals.
- Strategic Advice : They provide senior management with actionable financial recommendations on investment opportunities, mergers and acquisitions, or diversifying revenue streams.
- Mentorship : Media Finance Managers may mentor junior finance staff, fostering a strong financial team capable of supporting the organisation’s objectives.
Revenue Optimisation
- Maximising Revenue Streams : Managers analyse existing revenue streams and explore new opportunities, such as partnerships, licensing deals, or digital monetisation, to enhance the company’s profitability.
- Ad Revenue Management : They work with advertising teams to maximise revenue from ad placements, ensuring pricing strategies align with market conditions and audience demand.
- Return on Investment (ROI) Analysis : Media Finance Managers evaluate ROI for various initiatives, helping the organisation focus on strategies that yield the greatest financial benefit.
Financial Technology and Systems
- Implementing Financial Tools : Media Finance Managers use advanced financial software and tools to streamline budgeting, forecasting, and reporting processes.
- Data-Driven Decision Making : They leverage data analytics to gain insights into financial performance, enabling more accurate predictions and strategic decisions.
- Automation and Efficiency : Managers seek ways to automate routine financial processes, allowing the team to focus on higher-value analysis and strategy.
By fulfilling these responsibilities, a Media Finance Manager ensures the financial stability of the organisation while supporting its growth and adaptability in a competitive media landscape. Their role requires a blend of analytical skills, industry knowledge, and strategic vision to drive success in the ever-evolving media industry.
The role of a Media Finance Manager is becoming increasingly important as the media industry undergoes rapid changes driven by digital transformation, new revenue models, and evolving consumer preferences. Media companies need finance professionals who can navigate these challenges, manage complex financial operations, and provide strategic financial guidance.
Current Market Trends
Digital Transformation and New Revenue Models
The media industry has seen a significant shift from traditional revenue models, such as advertising and subscription-based television, to digital and on-demand platforms. Media Finance Managers must be able to manage the financial aspects of these new business models.
- Subscription-Based Platforms : The rise of streaming services like Netflix, Disney+, and Amazon Prime has changed how media companies generate revenue. Media Finance Managers must manage subscription-based revenue streams and analyse the profitability of content on these platforms.
- Digital Advertising : With traditional advertising revenues in decline, many media companies have turned to digital advertising as a major source of income. Media Finance Managers are responsible for managing and forecasting digital ad revenues, which can fluctuate based on market conditions and audience engagement.
Content Production Costs
The cost of producing high-quality content, especially for film, television, and digital platforms, continues to rise. Media Finance Managers must ensure that production costs are managed effectively while maintaining high production standards.
- Budgeting for High-End Productions : Media Finance Managers working on major film or television productions must manage multi-million-dollar budgets, ensuring that the production remains on track financially.
- Cost Management : They work with production teams to find cost-saving measures that do not compromise the quality of the content, such as efficient use of resources, better vendor negotiations, or improved workflows.
Globalisation and Market Expansion
As media companies expand their operations globally, Media Finance Managers are tasked with managing the financial complexities of operating in multiple regions, dealing with different currencies, tax regulations, and market conditions.
- Multi-Currency Accounting : Managing revenues and expenses across different countries requires expertise in multi-currency accounting, ensuring that financial reports are accurate and compliant with local regulations.
- Tax Compliance : Media Finance Managers must navigate complex tax regulations in multiple jurisdictions, ensuring that the company complies with local tax laws and takes advantage of any available tax incentives for content production.
Consolidation and Mergers
The media industry has seen significant consolidation in recent years, with mergers and acquisitions becoming common as companies look to expand their market share and content libraries. Media Finance Managers play a key role in overseeing the financial aspects of these deals.
- Mergers and Acquisitions : Media Finance Managers are involved in evaluating potential mergers or acquisitions, analysing the financial health of target companies, and ensuring that the deal aligns with the company’s long-term financial goals.
- Post-Merger Integration : After a merger or acquisition, Media Finance Managers are responsible for integrating the financial operations of the acquired company, ensuring that the transition is smooth and that financial performance remains strong.
Industry Demands
Media Conglomerates and Large Corporations
Media Finance Managers working for large media conglomerates, such as Disney, WarnerMedia, or Comcast, are tasked with managing complex financial operations that span multiple divisions, including film, television, streaming, and advertising.
- Multi-Platform Management : Finance managers in these organisations must manage budgets across various platforms, ensuring that each division meets its financial goals while contributing to the overall profitability of the company.
- Strategic Financial Planning : Media Finance Managers work with senior leadership to develop long-term financial strategies that support the company’s growth and expansion into new markets and technologies.
Film and Television Production Companies
For media finance managers in production companies, the focus is on managing the financial aspects of film and television projects, from pre-production to post-production.
- Production Budgeting : Media Finance Managers are responsible for creating and managing production budgets, ensuring that projects remain on schedule and within budget.
Digital Media and Streaming Services
With the rise of digital media and streaming services, there is a growing demand for Media Finance Managers who understand the unique financial challenges of these platforms.
- Digital Revenue Models : Media Finance Managers must be able to manage subscription-based and ad-supported revenue models, analysing data on audience engagement and advertising performance to forecast future revenues.
- Content Licensing : They are also responsible for managing content licensing agreements, ensuring that the company maximises its revenue potential from digital distribution deals.
The salary of a Media Finance Manager varies depending on factors such as experience, geographic location, the size of the company, and the complexity of the financial operations they manage. Media Finance Managers working for large corporations, multinational media companies, or major production studios typically earn higher salaries than those working for smaller firms or independent production companies.
Entry-Level Media Finance Managers
- Salary Range : $60,000 – $80,000 per year.
- Description : Entry-level Media Finance Managers typically have a few years of experience in financial roles, such as financial analyst or accountant, before moving into a management position. They are responsible for supporting senior finance managers in budgeting, financial reporting, and cost management.
- For example, an entry-level Media Finance Manager working for a mid-sized digital media company in Los Angeles may earn around $70,000 per year, managing the financial aspects of digital content production and advertising revenues.
Mid-Level Media Finance Managers
- Salary Range : $80,000 – $120,000 per year.
- Description : Mid-level Media Finance Managers take on more responsibility for managing the financial operations of the company, including budgeting, financial analysis, and strategic planning. They often oversee financial teams and are involved in decision-making at the executive level.
- A mid-level Media Finance Manager working for a large media conglomerate in New York, responsible for managing the financial operations of multiple departments, may earn around $100,000 per year, ensuring that the company’s financial goals are met across different business units.
Senior Media Finance Managers
- Salary Range : $120,000 – $180,000+ per year.
- Description : Senior Media Finance Managers are responsible for overseeing the financial health of large media organisations, such as broadcasting networks, film production studios, or digital media platforms. They manage large financial teams, provide strategic financial guidance to senior executives, and are involved in high-level decision-making, such as mergers and acquisitions or major investments.
- A senior Media Finance Manager working for a major Hollywood film studio, overseeing multi-million-dollar budgets for film productions and managing complex financial operations, may earn upwards of $150,000 per year, depending on the size and success of the company.
Freelance or Contract Media Finance Managers
- Earnings : Variable
- Description : Some Media Finance Managers work on a freelance or contract basis, offering their financial expertise to media companies on specific projects or for a limited time. Freelancers may work with multiple clients simultaneously, providing budgeting, financial analysis, and strategic planning services.
- A freelance Media Finance Manager working with independent film production companies may earn between $80,000 and $120,000 per year, depending on the number and scale of the projects they manage.
Factors Influencing Salary
Experience and Expertise
- Years of Experience : Managers with extensive experience in the media industry or expertise in managing complex financial operations earn higher salaries.
- Technical Skills : Proficiency in advanced financial modeling, risk management, and data-driven decision-making increases earning potential.
Industry Segment
- Traditional Media : Roles in traditional broadcasting and print media often offer lower salaries compared to roles in digital and streaming platforms.
- Streaming and OTT : Managers at streaming platforms or subscription-based services earn more due to the industry’s growth and revenue potential.
Geographic Location
- Major Hubs : Salaries are higher in cities like New York, Los Angeles, and London, reflecting the concentration of media companies and higher living costs.
- Regional Markets : Smaller cities or regions offer lower salaries but often provide broader responsibilities and opportunities for career growth.
Company Size and Scope
- Small Companies : Managers in smaller organizations handle diverse responsibilities but may earn less due to budget constraints.
- Large Corporations : Salaries are higher at major networks, studios, and global media platforms due to the complexity and scale of operations.
Additional Compensation
Bonuses and Incentives
- Performance Bonuses : Media Finance Managers often receive bonuses tied to financial performance, cost savings, or revenue growth.
- Profit Sharing : Some organizations offer profit-sharing arrangements, especially in high-growth areas like streaming platforms.
Perks
- Benefits often include access to exclusive events, media subscriptions, and professional development opportunities.
Freelance and Consulting
- Consulting Rates : Freelance finance managers or consultants earn $75 to $200+ per hour, depending on the scope of the project and their expertise.
Work-Life Balance
Demanding Schedules
- Managers often face long hours during budgeting cycles, audits, or financial reviews, particularly in fast-paced media companies.
Seasonal Workload
- Workload peaks during major financial reporting periods or during high-profile content production seasons.
Remote and Hybrid Work
- Many finance roles in the media industry offer hybrid work arrangements, balancing in-office collaboration with remote flexibility.
Geographic Variations in Salary
United States
- High-Earning Areas : Finance Managers in New York or Los Angeles earn $100,000 to $200,000 annually, reflecting the demand for skilled professionals in media hubs.
- Example : A Media Finance Manager at a Los Angeles-based film studio earns $150,000 annually, overseeing production budgets for major films.
United Kingdom
- Competitive Salaries : Managers in London earn £60,000 to £120,000 annually, with senior roles exceeding £150,000.
- Example : A Media Finance Manager for a UK broadcaster earns £90,000 annually, managing advertising revenue streams.
Canada
- Growing Opportunities : Managers in Toronto or Vancouver earn CAD 85,000 to CAD 150,000 annually, especially in roles tied to film and digital media.
- Example : A Media Finance Manager at a Toronto streaming platform earns CAD 125,000 annually, forecasting subscription revenue.
Other Regions
- Emerging Markets : Salaries in regions like India or South Africa align with local economic conditions but increase for international collaborations.
- Example : A Media Finance Manager in Mumbai working for a global production company earns ₹1,500,000 to ₹3,000,000 annually.
Career Advancement and Salary Growth
Promotions and Advancements
- Media Finance Managers can advance to roles such as Finance Director, Chief Financial Officer (CFO), or Head of Strategy, significantly increasing salaries.
- Example : A Media Finance Manager promoted to CFO at a media conglomerate earns $250,000+ annually.
Specialization
- Expertise in high-demand areas like content production finance, international taxation, or digital revenue models boosts earning potential.
- Example : A specialist in digital advertising finance earns $140,000 annually at a global ad agency.
Expanding Responsibilities
- Managing global budgets or overseeing multiple divisions leads to higher pay.
- Example : A Senior Manager overseeing North American operations for a streaming service earns $200,000 annually.
Emerging Trends and Opportunities
Streaming and Subscription Services
- The growth of OTT platforms increases demand for finance managers skilled in subscription revenue forecasting and content acquisition budgeting.
Data-Driven Decision Making
- Managers adept at leveraging data analytics for financial forecasting and market trend analysis are in high demand.
Sustainability and ESG Compliance
- Expertise in integrating Environmental, Social, and Governance (ESG) factors into financial planning is becoming increasingly valuable.
Global Media Expansion
- As media companies expand internationally, demand for finance managers with expertise in cross-border regulations and currency management is growing.
To become a Media Finance Manager, professionals typically need a strong educational background in finance, accounting, or business administration. However, a specialised understanding of the media industry is also crucial, as media finance management involves unique financial considerations that are not found in other industries.
Foundational Education
High School Education
- Focus on subjects such as Mathematics, Economics, Business Studies, and Accounting to build foundational skills in financial analysis, budgeting, and data interpretation.
- Participate in extracurricular activities like student council treasuries or business clubs to gain practical experience with budgeting and financial planning.
Bachelor’s Degree
A bachelor’s degree in Finance, Accounting, Business Administration, or a related field is a common pathway for aspiring Media Finance Managers.
Core Courses
- Financial Accounting : Introduces the principles of preparing and analyzing financial statements.
- Corporate Finance : Focuses on resource allocation, capital management, and profitability strategies.
- Media Economics : Explores the financial aspects of the media industry, including advertising revenues and content production costs.
- Budgeting and Forecasting : Teaches techniques for creating financial plans and predicting future financial trends.
- Cost Management : Covers methods for controlling expenses and improving efficiency in operations.
Gain hands-on experience through internships in media companies, production studios, or corporate finance departments. Contribute to student finance committees or projects to develop real-world financial planning skills.
Advanced Education
Master’s Degree
Pursue a master’s degree in Finance, Business Administration (MBA), or Media Management for advanced expertise and leadership roles.
- Advanced Financial Analysis : Delves into complex financial modeling and data interpretation techniques.
- Strategic Financial Planning : Focuses on long-term financial goal setting and resource allocation for organisations.
- Risk Management in Media : Explores financial risk assessment and mitigation strategies tailored to the media industry.
- Leadership and Management in Finance : Prepares professionals for managing financial teams and advising on high-level strategy.
Certifications and Workshops
- Obtain certifications such as Chartered Financial Analyst (CFA), Certified Management Accountant (CMA), or Financial Risk Manager (FRM) to validate expertise.
- Attend workshops on media-specific financial topics, such as digital media monetization or cost management in film production.
Skills Development
- Expertise in financial planning and budgeting, including resource allocation and forecasting for media projects.
- Proficiency in financial analysis and reporting, including preparing income statements, balance sheets, and cash flow statements.
- Strong understanding of cost control and efficiency strategies, such as vendor negotiations and process streamlining.
- Familiarity with compliance and risk management, including regulatory adherence and financial risk mitigation.
- Leadership and collaboration skills for working with cross-departmental teams and providing strategic financial advice.
Practical Experience
Internships and Entry-Level Roles
- Start as a financial analyst, junior accountant, or finance assistant in media companies or related industries.
- Gain experience in budgeting, forecasting, and variance analysis by supporting media projects or corporate finance operations.
Portfolio Development
- Examples of successful budgeting and cost control strategies.
- Financial reports and analyses demonstrating profitability insights.
- Instances of collaboration with media or production teams to align financial goals with project outcomes.
Networking and Professional Presence
- Join professional organisations like the Institute of Management Accountants (IMA) or Media Financial Management Association (MFM) to connect with industry professionals.
- Maintain an updated LinkedIn profile highlighting skills in media finance and financial management.
Advancement Through Experience
- Progress to senior roles such as Media Finance Manager, Financial Controller, or Director of Finance by demonstrating expertise in managing budgets, profitability analysis, and risk mitigation.
- Specialise in areas such as digital media finance, production cost management, or advertising revenue forecasting to develop niche expertise.
- Transition to executive roles like Chief Financial Officer (CFO) or Head of Media Operations to oversee broader financial strategy and organizational goals.
Continuous Learning and Development
- Stay updated on trends in media monetization, such as streaming revenue models, digital advertising, and subscription-based platforms.
- Learn about advancements in financial software and tools, such as enterprise resource planning (ERP) systems or advanced data analytics platforms.
- Attend industry conferences like the MFM Annual Conference or workshops focused on the intersection of finance and media technology.
- Explore sustainable financial practices in media production to align with evolving industry standards and corporate social responsibility goals.
A career as a Media Finance Manager offers numerous advantages, including competitive salaries, opportunities for career advancement, and the chance to work in a dynamic and exciting industry. Below are some of the key benefits of pursuing a career in media finance management.
High Earning Potential
Media Finance Managers are among the higher-paid professionals in the media industry, particularly those working for large corporations, production studios, or multinational media companies.
- Competitive Salaries : Media Finance Managers can earn six-figure salaries, particularly as they advance to senior roles. The potential for high earnings makes this career an attractive option for finance professionals.
- Bonuses and Incentives : Many media companies offer performance-based bonuses and profit-sharing opportunities, allowing Media Finance Managers to earn additional income based on the company’s financial success.
Career Advancement Opportunities
The media industry offers numerous opportunities for career advancement, particularly for finance professionals who demonstrate strong leadership skills and financial expertise.
- Progression to Senior Roles : Media Finance Managers can advance to senior roles such as Director of Finance, Chief Financial Officer (CFO), or Vice President of Finance, where they oversee the financial operations of entire organisations.
- Specialisation Opportunities : Media Finance Managers can specialise in specific areas of finance, such as production finance, digital media finance, or corporate finance, allowing them to develop expertise in a particular field and advance their careers further.
Working in a Dynamic Industry
The media industry is fast-paced and constantly evolving, making it an exciting and dynamic field to work in. Media Finance Managers are at the forefront of this industry, managing the financial aspects of innovative projects and staying ahead of industry trends.
- Innovation and Creativity : Media Finance Managers have the opportunity to work on cutting-edge projects, such as film productions, digital media ventures, or streaming services. This allows them to combine their financial expertise with creativity and innovation.
- Industry Growth : As the media industry continues to grow and evolve, particularly with the rise of digital media, there are increasing opportunities for finance professionals to take on new and exciting challenges.
Impact on Strategic Decision-Making
Media Finance Managers play a key role in guiding the financial strategy of media companies, helping senior executives make informed decisions about investments, budgeting, and profitability.
- Influence on Business Strategy : Media Finance Managers provide valuable financial insights that help shape the company’s overall strategy. Their work directly impacts the company’s success and growth.
- Cross-Departmental Collaboration : Media Finance Managers work closely with other departments, such as production, marketing, and sales, to ensure that financial goals align with the company’s broader objectives. This collaborative aspect of the role provides opportunities to influence key decisions across the organisation.
A career as a Media Finance Manager offers a dynamic and rewarding path for finance professionals who are passionate about working in the media industry. With responsibilities ranging from budgeting and financial analysis to strategic planning and cost management, Media Finance Managers play a crucial role in ensuring the financial health and success of media companies.
As the media industry continues to evolve, driven by digital transformation, new revenue models, and global expansion, the demand for skilled Media Finance Managers is on the rise. These professionals are essential for managing the financial complexities of media companies, from overseeing multi-million-dollar film productions to managing digital advertising revenues and subscription-based platforms.
With competitive salaries, opportunities for career advancement, and the chance to work on exciting and innovative projects, a career as a Media Finance Manager is both fulfilling and financially rewarding. Whether you are just starting out in finance or looking to advance your career in the media industry, this guide provides valuable insights into the education, skills, and career progression opportunities needed to succeed as a Media Finance Manager.
By developing a strong foundation in finance, gaining experience in the media industry, and staying up-to-date with industry trends, aspiring Media Finance Managers can build successful and impactful careers in this exciting field.
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