The Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University combines core business management study with a focused pathway in data-driven decision-making.
Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$8,893
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
The Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University combines core business management study with a focused pathway in data-driven decision-making. It begins with a broad grounding in how organisations operate, then develops analytical thinking, digital awareness and the use of AI in business contexts. The course is built around applied learning, helping students connect business concepts with practical tools and contemporary digital practice.
As the programme progresses, the specialism deepens understanding of data management, AI applications and analytics for business strategy. Students also complete an internship or industrial training period, adding workplace experience to their academic study. In the final year, the emphasis shifts to strategic and project-based work, with a final-year project that brings together business knowledge and analytical skills.
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
People Management
Business Economics
Fundamentals of Accounting
Marketing
Business Law
Fundamentals of Entrepreneurship
Introduction to Management
Behavioural Science in Organisations
Digital Marketing
Innovation Process
Business Research Methods
Delivering Customer Value
Managing Finance
Operations Management
E-Business Management
Business Ethics and Governance
Applied Artificial Intelligence for Business
Data Management
Customer Experience and Personalization through AI
Venture Building
Global Marketing
Managing People and Performance
Strategic Management
Project Management
Managing Change
Enterprise Resource Planning
Investigations in Business Management
Managing International Supply Chain
Final Year Project
Digital Strategy and Analytics
Artificial Intelligence in Business Management
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
The Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University combines core business management study with a focused pathway in data-driven decision-making.
Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Foundation programme or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$8,893 per year.
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level Required subjectsA Pass in English and Mathematics at O-Level / IGCSE or its equivalent is required |
| Foundation programme | Passed Foundation programme Minimum CGPA of 2.0 |
| Diploma | Option 1Successful completion of the APU Diploma Option 2Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree |
| Test | Score |
|---|---|
| IELTS | 5.5 |
| TOEFL iBT | 46 |
| Pearson (PTE) | 51 |
| MUET | Band 4 |
| Details | Fee |
|---|---|
| Year 1 | US$8,893 |
| Year 2 | US$8,893 |
| Year 3 | US$8,893 |
| Estimated total | US$26,680 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
