The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University is a 3-year business degree that combines core management study with a focused digital leadership pathway.
Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$8,893
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University is a 3-year business degree that combines core management study with a focused digital leadership pathway. It introduces how organisations operate, then builds toward the leadership skills needed to guide technology-driven change, digital transformation, and responsible decision-making in modern workplaces.
The learning experience moves from broad business foundations into more advanced study and applied practice. Students also complete a 16-week internship or industrial training, then finish with a final year project that lets the specialism be explored in greater depth. The course is shaped for students who want a business degree with a clear emphasis on leading digital initiatives and managing change in a digital-first environment.
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Fundamentals of Accounting
Marketing
Business Law
Fundamentals of Entrepreneurship
Introduction to Management
Behavioural Science in Organisations
Digital Marketing
Innovation Process
Business Research Methods
Delivering Customer Value
Managing Finance
Operations Management
E-Business Management
Business Ethics and Governance
Applied Artificial Intelligence for Business
Leading Digital Business Transformation
ESG Leadership
Venture Building
Global Marketing
Managing People and Performance
Strategic Management
Project Management
Managing Change
Enterprise Resource Planning
Investigations in Business Management
Managing International Supply Chain
Final Year Project
Talent Acquisition and Retention Analytics
Digital Execution
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level Additional school-level requirementA Pass in English and Mathematics at O-Level / IGCSE or its equivalent |
| Foundation programme | Passed Foundation programme (minimum CGPA of 2.0) |
| Diploma | Option 1Successful completion of the APU Diploma Option 2Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree |
| Test | Score |
|---|---|
| IELTS | IELTS 5.5 |
| TOEFL IBT | TOEFL IBT 46 |
| Pearson (PTE) | Pearson (PTE) 51 |
| MUET | MUET Band 4 |
| Details | Fee |
|---|---|
| Year 1 | US$8,893 |
| Year 2 | US$8,893 |
| Year 3 | US$8,893 |
| Estimated total | US$26,680 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University is a 3-year business degree that combines core management study with a focused digital leadership pathway.
Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership includes a 16-week internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Foundation programme or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$8,893 per year.
