Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University combines core business and management study with a focused digital business pathway.
Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$8,893
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University combines core business and management study with a focused digital business pathway. The programme begins with a broad grounding in how organisations operate, then moves into more advanced work on digital operations, online business models and technology-enabled decision-making. It is built for students who want to understand how business strategy and digital tools work together in modern organisations.
The learning experience develops from foundational study to more applied and strategic work, with an internship or industrial training period that adds workplace exposure. As the specialism progresses, students explore e-commerce processes, web-based business applications and enterprise platforms, alongside a final-year project that brings together academic and professional skills. The result is a business degree with a clear e-business identity and a strong emphasis on digital transformation.
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
People Management
Business Economics
Fundamentals of Accounting
Marketing
Business Law
Fundamentals of Entrepreneurship
Introduction to Management
Behavioural Science in Organisations
Digital Marketing
Innovation Process
Business Research Methods
Delivering Customer Value
Managing Finance
Operations Management
E-Business Management
Business Ethics and Governance
Applied Artificial Intelligence for Business
E-Commerce
Web Design for Business
Venture Building
Global Marketing
Managing People and Performance
Strategic Management
Project Management
Managing Change
Enterprise Resource Planning
Investigations
Managing International Supply Chain
Final Year Project
Digital Finance
Enabling Technology for Digital Marketing
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level Additional school-level requirementWith a Pass in English and Mathematics at O-Level / IGCSE or its equivalent |
| Foundation | Passed Foundation programme (minimum CGPA of 2.0) |
| Diploma | Option 1Successful completion of the APU Diploma Option 2Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree |
| Test | Score |
|---|---|
| IELTS | 5.5 |
| TOEFL iBT | 46 |
| PTE | 51 |
| MUET | Band 4 |
| Details | Fee |
|---|---|
| Year 1 | US$8,893 |
| Year 2 | US$8,893 |
| Year 3 | US$8,893 |
| Estimated total | US$26,680 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University combines core business and management study with a focused digital business pathway.
Bachelor of Arts (Honours) in Business Management with a specialism in E-Business takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Business Management with a specialism in E-Business includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Foundation or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$8,893 per year.
