Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University focuses on the creative and strategic side of modern advertising.
Malaysia
Asia Pacific University
Bachelors
Media
In-person
3 Years
US$8,893
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University focuses on the creative and strategic side of modern advertising. The course builds understanding of digital advertising practice through campaign development, idea generation, integrated communications, art direction and copywriting, with attention to how advertising works across media and brand contexts.
The programme also includes industry placements and agency visits, giving the degree a practical, professionally oriented feel. Students develop creative production skills and a broader view of advertising culture and agency management, while the later stage of study adds digital advertising analytics and integrated marketing communications to strengthen strategic thinking.
Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship
Motion Graphics
Public Relations
Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture
Web Design & Development
Digital Film Production
Digital & Experiential Advertising
Packaging Design
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Venture Building
Persuasive Copywriting
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Intellectual Property Basics
Exhibition Design
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level |
| Foundation / Diploma | Option 1Foundation studies with minimum CGPA of 2.00 Option 2A Diploma or its equivalent, with a minimum CGPA of 2.00
|
| Test | Score |
|---|---|
| IELTS | 5.5 |
| TOEFL iBT | 46 |
| PTE | 51 |
| MUET | Band 4 |
| Details | Fee |
|---|---|
| Year 1 | US$8,893 |
| Year 2 | US$8,893 |
| Year 3 | US$8,893 |
| Estimated total | US$26,680 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University focuses on the creative and strategic side of modern advertising.
Bachelor of Arts (Honours) in Digital Advertising takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Digital Advertising includes industry placement exposure.
Academic entry requirements include A-Level: 2 Passes (Grade A-D) in A-Level. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$8,893 per year.
