The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University focuses on marketing within a broader business management context.
Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$8,893
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University focuses on marketing within a broader business management context. It builds a grounding in how organisations operate, then moves into digital marketing practice, with attention to digital tools, planning techniques and the role of marketing in modern organisational operations.
The course combines classroom learning with an internship or industrial training period of at least 16 weeks, giving the programme a practical edge. It also includes a final-year project that applies the knowledge and skills developed across the degree. The specialism is recorded on the academic transcript, making the digital marketing focus a clear part of the qualification.
Introduction to Management
Fundamentals of Accounting
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting
Venture Building
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Digital Strategy and Analytics
Investigation in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level Additional school-level requirementAlso required:
|
| Foundation programme | Passed Foundation programme (minimum CGPA of 2.0) |
| Diploma | Option 1Successful completion of the APU Diploma Option 2Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree |
| Test | Score |
|---|---|
| IELTS | 5.5 |
| TOEFL IBT | 46 |
| Pearson (PTE) | 51 |
| MUET | Band 4 |
| Details | Fee |
|---|---|
| Year 1 | US$8,893 |
| Year 2 | US$8,893 |
| Year 3 | US$8,893 |
| Estimated total | US$26,680 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University focuses on marketing within a broader business management context.
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Foundation programme or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$8,893 per year.
