Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts in Business Management with Specialism in Business Analytics at Asia Pacific University (APU) is a three-year undergraduate program designed to equip students with a strong foundation in business management, data analytics, and digital business strategies. The program integrates theoretical knowledge with practical applications, focusing on data-driven decision-making, business intelligence, and digital transformation.
Students will develop key competencies in business operations, market analysis, and enterprise resource planning, supported by industry-relevant software tools. The curriculum emphasizes critical thinking, problem-solving, and leadership skills, ensuring graduates are well-prepared to tackle business challenges in a technology-driven world.
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship
Behavioural Science in Organisation
Innovation Process
Enterprise Resource Planning with SAP Platform
Business Ethics and Governance
Delivering Customer Value
Business Research Methods
Operations Management
E-Business Management
Critical Thinking in Management
Data Analytics in Accounting & Finance
Data Management
Managing Finance OR Financial Management
Strategic Management
Leadership Theory and Practice
Venture Building
Data Strategy and Analytics
Managing Change
Asian Economics
Investigation in Business Management
Contemporary Management
Global Marketing
Business Management
Project
Behavioural Science & Marketing Analytics OR HR Analytics
Strategic Marketing Planning OR International Strategic Management
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| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent. |
| Foundation | Passed Foundation program with a minimum CGPA of 2.0. |
| Diploma | Successful completion of the APU Diploma or equivalent from a recognized institute with academic credits equivalent to Level 1 of an Honours Degree (subject to APU Academic Board approval). |
| Test | Score |
|---|---|
| IELTS | 6 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
