Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University (APU) is a three-year program designed to equip students with the skills and knowledge necessary to lead in the digital era. The curriculum integrates core business management principles with digital leadership competencies, preparing graduates to navigate and drive digital transformation within organizations.
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship
Behavioural Science in Organisation
Innovation Process
Enterprise Resource Planning with SAP Platform
Business Ethics and Governance
Critical Thinking in Management
Business Research Methods
Operations Management
E-Business Management
Leading Digital Business Transformation
Digital Marketing
E-Commerce
Managing Finance OR Financial Management
Strategic Management
Venture Building
Asian Economics
Digital Finance
Digital Strategy and Analytics
Contemporary Management
Investigations in Business Management
Global Marketing
Digital Execution
Business Management Project
Corporate Finance OR Building Customer Relationships
Strategic Marketing Planning OR International Strategic Management
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| Foundation | Passed Foundation programme (minimum CGPA of 2.0). |
| Diploma | Successful completion of the APU Diploma or Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honours Degree. |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
