Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University (APU) is a three-year program designed to equip students with a comprehensive understanding of e-business activities within various organizational contexts. The curriculum emphasizes the creation, funding, and management of internet-based businesses, providing exposure to both theoretical and practical aspects of conducting business online. Graduates will develop critical thinking, problem-solving, and effective communication skills, preparing them for dynamic roles in the evolving digital business landscape.
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship
Behavioural Science in Organisation
Operations Management
Innovation Process
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Enterprise Resource Planning with SAP Platform
E-Business Management
Digital Marketing
E-Commerce
Social Media & Communication
Managing Finance OR Financial Management
Strategic Management
Venture Building
Digital Strategy and Analytics
Managing Change
Investigations in Business Management
Contemporary Management
E-Business Procurement
Enabling Technologies for Digital Marketing
Global Marketing
Business Management Project
Corporate Finance OR Building Customer Relationships
Integrated Marketing Communications ORRetail Marketing Management
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| Foundation | Passed Foundation. |
| Diploma | Successful completion of the APU Diploma or Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honours Degree. |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
