Malaysia
Asia Pacific University
Bachelors
Design
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University (APU) is a three-year program designed to provide students with a comprehensive understanding of digital advertising technologies, concept creation, and creative thinking. The curriculum emphasizes a 360° approach to creative and strategic advertising within the digital ecosystem, preparing students for dynamic roles in the advertising industry.
Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship
Motion Graphics
Public Relations
Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture
Web Design & Development
Digital Film Production
Digital & Experiential Advertising
Packaging Design
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Venture Building
Persuasive Copywriting
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Intellectual Property Basics
Exhibition Design
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in A-Level. |
| Foundation | A Pass in Matriculation or Foundation studies with a minimum CGPA of 2.00. |
| Diploma | A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent. |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
