Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Marketing Management at Asia Pacific University (APU) is designed to equip students with the essential skills and knowledge needed to excel in the dynamic marketing industry. This three-year program integrates marketing fundamentals with contemporary strategies, ensuring graduates are prepared for modern business challenges.
The program covers key areas such as consumer behavior, digital marketing, brand management, integrated marketing communications, and business-to-business (B2B) marketing. Students will gain insights into market trends, data-driven decision-making, and customer relationship management. Emphasizing both theoretical and practical learning, the curriculum incorporates industry-relevant case studies, marketing simulations, and projects to develop critical thinking and problem-solving abilities.
A key highlight of the program is its strong focus on digital and global marketing trends, allowing students to understand international marketing strategies and emerging technologies shaping the industry. The coursework includes exposure to data analytics tools, marketing research methods, and social media marketing techniques to align with industry expectations.
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Behavioural Science in Organisation
Critical Thinking in Management
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Retail Marketing Management
Leadership Theory and Practice
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent. |
| Foundation | Passed Foundation program with a minimum CGPA of 2.0. |
| Diploma | Successful completion of the APU Diploma or equivalent from a recognized institute with academic credits equivalent to Level 1 of an Honours Degree (subject to APU Academic Board approval). |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
