Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Digital Marketing at Asia Pacific University (APU) is designed to equip students with expertise in digital marketing strategies, analytics, and emerging technologies. This program integrates core marketing principles with digital tools, preparing graduates to excel in modern marketing environments driven by data and technology.
The curriculum covers search engine marketing, social media marketing, e-commerce strategies, consumer behavior, and integrated marketing communications. It emphasizes the practical application of digital marketing techniques, equipping students with the skills to create, implement, and evaluate digital campaigns. Students will also gain hands-on experience with digital analytics tools and data-driven decision-making processes.
A strong focus is placed on content marketing, digital branding, and customer engagement strategies. The program also explores key digital platforms, including Google Ads, SEO, social media channels, and e-commerce ecosystems. Industry-relevant coursework ensures graduates a
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent. |
| Foundation | Passed Foundation program with a minimum CGPA of 2.0. |
| Diploma | Successful completion of the APU Diploma or equivalent from a recognized institute with academic credits equivalent to Level 1 of an Honours Degree (subject to APU Academic Board approval). |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
