Malaysia
Asia Pacific University
Bachelors
Media
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University (APU) is a comprehensive three-year program designed to equip students with both theoretical knowledge and practical skills in media and communication. The curriculum is structured to align with industry requirements, ensuring graduates are well-prepared for dynamic roles in various media sectors.
This program provides students with a solid foundation in media and communication theories, coupled with practical and technical expertise. Students will develop effective communication skills, leadership qualities, and the ability to analyze and solve media-related issues innovatively and ethically. The curriculum encompasses both traditional and digital communication techniques, allowing students to stay abreast of the latest trends and challenges in the field.
Intercultural Communication
Introduction to Graphic Design
Digital Illustration
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Fundamental of Entrepreneurship
Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Public Relations 1
Visual Culture
Innovation Processes
Strategic Event Planning and Management
Public Relations 2
Social Media
Researching Media and Communication
Journalism
Political Communication
Copywriting and Creative Direction
Digital and Experiential Advertising
Integrated Marketing Communications Practice
Venture Building
Crisis Communications
Audiences and Fandom
Investigations in Media and Communication Studies
Broadcast Journalism
Global Advertising Practices
Media and Communication Project
Communication Audit and Strategy
Persuasive Copywriting
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) in any 2 subjects, and a Credit in Mathematics at SPM/O-Level/IGCSE or equivalent. |
| Foundation | Passed with a minimum CGPA of 2.5, with a Credit in Mathematics at SPM/O-Level/IGCSE or equivalent. |
| Diploma | Successful completion of a relevant Diploma with a minimum CGPA of 2.5, with a Credit in Mathematics at SPM/O-Level/IGCSE. |
| Test | Score |
|---|---|
| IELTS | 6 |
| TOEFL | 60 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
