Malaysia
Asia Pacific University
Bachelors
Business
In-person
3 Years
US$24,330
30%
The Bachelor of Arts (Honours) in Tourism Management at Asia Pacific University (APU) is designed to equip students with the knowledge and skills needed to succeed in the global tourism industry. This program provides a strong foundation in tourism management, integrating business principles with specialized tourism strategies.
Students will gain insights into key areas such as hospitality management, tourism marketing, sustainable tourism, and event planning. The curriculum emphasizes the impact of digital transformation in tourism, exploring e-tourism, online booking systems, and revenue management. Through hands-on learning experiences, students will develop practical skills essential for managing travel agencies, tour operations, and hospitality services.
The program also focuses on destination management, customer service excellence, and cultural awareness, preparing graduates to work in diverse environments. Industry-relevant coursework ensures students understand tourism trends, international travel regulations, and business strategies that drive tourism growth.
Upon completion, graduates will be prepared for careers in travel agencies, airlines, hotels, event management, tourism boards, and hospitality consulting. They will acquire critical skills in tourism planning, operations, and sustainability, allowing them to contribute to the evolving landscape of global tourism.
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Accounting Skills
Marketing
People Management
Introduction to Hospitality and Tourism
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Fundamentals of Entrepreneurship
Introduction to VRAR and Metaverse
Digital Marketing
Business Research Methods
International Cultural and Communications
Innovation Processes
E-Tourism
Hospitality and Tourism Revenue Management
Retail Travel Operations
Ticketing and Computer Reservation System
Geography of Travel and Tourism
Consumer Behaviour
Sports and Recreational Tourism
Sports and Recreational Facilities Management
Crisis Management and Communications
Sustainability in Tourism and Hospitality Industry
Managing People and Performance
Meetings, Incentives, Conventions and Exhibitions
Investigations in Tourism Management
Venture Building
Final Year Project
Tourism Policy, Planning and Development
Monitoring and Evaluation of Services Management
International Tourism Marketing
Tourism in Action
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| Curriculum | Required Score |
|---|---|
| A-Level | 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent. |
| Foundation | Passed Foundation program with a minimum CGPA of 2.0. |
| Diploma | Successful completion of the APU Diploma or equivalent from a recognized institute with academic credits equivalent to Level 1 of an Honours Degree (subject to APU Academic Board approval). |
| Test | Score |
|---|---|
| IELTS | 5 |
| TOEFL | 46 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$24,330 |
