Malaysia
Asia Pacific University
Masters
Business
In-person
1 Year
US$9,025
30%
The Master of Science in Global Marketing Management at Asia Pacific University (APU) is designed to equip professionals with the critical knowledge and competencies required for a career in global marketing. The program focuses on developing skills to manage marketing and corporate communication in international environments, integrating knowledge to handle complex marketing information, and evaluating complex marketing scenarios to develop new strategies.
Technology, Culture and People: A Global Perspective
Marketing and Sustainability in the Age of Globalisation
Behavioural Science, Social Media and Marketing Analytics
New Product Development and Innovation
Managing Creativity and Innovation
Statistical Decision Making
Strategic Marketing Management
Global Marketing Management
Research Methodology
Digital Marketing Tools and Trends
Project
| Curriculum | Required Score |
|---|---|
| Bachelor’s Degree in Related Fields | Minimum CGPA of 2.50 or equivalent, as accepted by the Senate. Applicants with a CGPA below 2.50 but above 2.00 may be accepted with a minimum of 5 years working experience in a relevant field. |
| Bachelor’s Degree in Non-Related Fields | Minimum CGPA of 2.00, subject to passing pre-requisite courses as determined by the Senate. |
| Test | Score |
|---|---|
| IELTS | 6 |
| Details | Tuition Fee |
|---|---|
For International Students | US$9,025 |
