Curtin University’s Bachelor of Commerce (Marketing and Tourism and Hospitality) is a three-year undergraduate business degree that brings marketing together with the tourism and hospitality sector.
Malaysia
Curtin University
Bachelors
Business
In-person
3 Years
US$9,393
N/A
QS World University Rankings: 2023 193, 2024 183, 2025 174, 2026 183, 2027 189
Curtin University’s Bachelor of Commerce (Marketing and Tourism and Hospitality) is a three-year undergraduate business degree that brings marketing together with the tourism and hospitality sector. It focuses on how organisations shape demand, build brands and communicate with audiences in service-driven industries.
The course offers an applied commerce experience with a clear professional orientation, helping students connect marketing thinking to real business contexts. Its combined title signals a broad commercial perspective rather than a narrow single-discipline route, making it relevant for students interested in the business of visitor economies, customer engagement and brand development.
Financial Decision Making
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Analytics for Decision Making
Consumer Behaviour
Optional unit (refer to optional units list below)
Principles of Tourism, Hospitality and Events
Marketing Across Borders
Managing Social Media Platforms
Hospitality Experience
Managing Tourism Destinations
Entertainment Industry Essentials
Marketing Intelligence
Marketing for Tourism, Hospitality and Events
Digital Marketing and E-Commerce
Contemporary Issues in Tourism Management
Hospitality Management
Services Marketing
Creating Content and Marketing Briefs
Responsible Tourism Management
Strategic Marketing
Elective unit (choose from Commerce majors)
Business Internship
Enhancing Your Business Mind
Business Study Tour
List of optional units
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Discovering Marketing
Business and Sustainable Development
| Curriculum | Required Score |
|---|---|
| GCE A Level | Best of 3 subjectsMinimum 5. |
| HKDSE | Minimum 15. |
| IB | Minimum 24. |
| Ontario Gr 12 | Best of 6Minimum 60. |
| ATAR | Including WACE / SACE / HCE / VCEMinimum 70. |
| WAUFP | CPSMinimum 54. |
| India (CBSE) | Minimum 60%. |
| India (HSC) | Minimum 65%. |
| Sri Lanka | Minimum 5. |
| Test | Score |
|---|---|
| IELTS | Overall 6.0; no individual band below 6.0. |
| TOEFL | Minimum 68.
|
| GCE 'A' Level | Grade E. |
| GCE 'O' Level | Grade C. |
| Details | Fee |
|---|---|
| Year 1 | US$9,393 |
| Year 2 | US$9,393 |
| Year 3 | US$9,393 |
| Estimated total | US$28,179 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Curtin University’s Bachelor of Commerce (Marketing and Tourism and Hospitality) is a three-year undergraduate business degree that brings marketing together with the tourism and hospitality sector.
Bachelor of Commerce (Marketing and Tourism and Hospitality) takes 3 years and is delivered in person.
Yes, Bachelor of Commerce (Marketing and Tourism and Hospitality) includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include GCE A Level, HKDSE or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$9,393 per year.
