This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication.
Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$5,520
N/A
QS World University Rankings: 2022 1001, 2023 1001, 2024 1001, 2025 1001, 2026 851
Bachelor in Business Administration (Honours) (Marketing Management) at Multimedia University is a business degree focused on marketing as a strategic area of management. It combines marketing thinking with wider business understanding, giving the programme a practical and analytical character. The course covers how organisations understand consumers, shape products and services, and plan promotion and sales in a changing digital environment.
At Multimedia University, the learning experience also reflects the broader business context behind marketing decisions. Students move through topics that connect marketing with data, digital business, strategy, and industry practice, supported by industrial training and a research project. The result is a structured honours degree that builds both specialist marketing knowledge and a wider view of how business decisions are made.
English for Business Communication
Understanding Management
Financial Accounting for Managers
Quantitative Analysis Models for Business
Entrepreneurship and Ethical Practices
Financial Management
Introductory Microeconomics
Fundamentals of Marketing
Human Capital and Organisational Behaviour
Digital Business
Cyber Security
Introductory Macroeconomics
Quality and Operations Management
Data Analytics for Businesses
Supply Chain Management
Business Application Development
Selling and Sales Management
Business Risk Management
Innovation Management
Introduction to Financial Technologies
Management of Strategy
International Business
International Economics
Marketing Research Methods
Promotional Marketing
Understanding Consumer
Retailing
Business Information Systems
Strategic Management Information Systems
Business Intelligence
Project Management
Marketing Management Research Project
International Marketing
Strategic Marketing
International Trade and Policy
Social Media and Digital Marketing
Product and Service Marketing
Industrial Training
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Integrity and Leadership
Co-curriculum
| Curriculum | Required Score |
|---|---|
| Foundation / Matriculation | Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects Additional requirementa Pass in Mathematics and English at an equivalent school level or its equivalent |
| Diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00 |
| Test | Score |
|---|---|
| IELTS or equivalent | IELTS 5.5 or equivalent for this MMU undergraduate programme. |
| Details | Fee |
|---|---|
| Year 1 | US$5,520 |
| Year 2 | US$5,520 |
| Year 3 | US$5,520 |
| Estimated total | US$16,561 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication.
Bachelor in Business Administration (Honours) (Marketing Management) takes 3 years and is delivered in person.
Yes, Bachelor in Business Administration (Honours) (Marketing Management) includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Foundation / Matriculation, A-Level or other accepted pathways. English evidence may include IELTS 5.5 or equivalent.
The estimated international tuition fee is US$5,520 per year.
