This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today.
Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$5,520
N/A
QS World University Rankings: 2022 1001, 2023 1001, 2024 1001, 2025 1001, 2026 851
The Bachelor in Marketing (Honours) at Multimedia University is a three-year business degree focused on marketing practice in a digital and global environment. It builds understanding of how brands, customers and markets interact, while also developing the analytical and creative thinking needed in modern marketing work.
The programme combines core marketing study with wider business knowledge and applied learning through industrial training. Its structure moves from marketing foundations to areas like digital marketing, brand management and integrated communications, giving the course a practical, industry-aware character within MMU’s business faculty.
Accounting for Decision Making
Business Law
Principles of Finance
Fundamentals of Marketing
Managerial Statistics
Management
English for Business Communication
Business & Society
Fundamentals of Economics
Web Design
Elective 1
Character Building
Fundamentals of Digital Competence with Basic Programming
Sustainable Society
Management Information System
Organizational Behaviour
Human Resource Management
Entrepreneurship
Business Analytics
Mobile App Design & Development
Strategic Marketing
Multimedia Applications for Strategic Communication
Digital Marketing
Innovative Product Marketing
Elective 2
Elective 3
Elective 4
Strategic Management
Digital Transformation Technologies
Sales & Professional Business Marketing
Marketing Research
Consumer Behaviour
Brand Management
Service Marketing
Global Marketing
Integrated Marketing Communications
Industrial Training
Theory of Inventive Problem Solving
Leadership
Relationship Marketing
Digital Media in Business
Event Marketing
Open electives from other faculties
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)
| Curriculum | Required Score |
|---|---|
| Foundation / Matriculation | Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects Additional requirementa Pass in Mathematics and English at an equivalent school level or its equivalent |
| Diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00 |
| Test | Score |
|---|---|
| IELTS or equivalent | IELTS 5.5 or equivalent for this MMU undergraduate programme. |
| Details | Fee |
|---|---|
| Year 1 | US$5,520 |
| Year 2 | US$5,520 |
| Year 3 | US$5,520 |
| Estimated total | US$16,561 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today.
Bachelor in Marketing (Honours) takes 3 years and is delivered in person.
Yes, Bachelor in Marketing (Honours) includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Foundation / Matriculation, A-Level or other accepted pathways. English evidence may include IELTS 5.5 or equivalent.
The estimated international tuition fee is US$5,520 per year.
