Bachelor of Business Administration (Hons.) Digital Business Management programme is crucial to succeed in the future artificial intelligence driven workforce.
Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$5,520
N/A
QS World University Rankings: 2022 1001, 2023 1001, 2024 1001, 2025 1001, 2026 851
The Bachelor of Business Administration (Hons) (Digital Business Management) at Multimedia University focuses on business practice in a digital economy. It brings together management, digital business, data-driven decision-making and technology-enabled operations, giving the degree a clear professional orientation within business studies.
The programme combines core business understanding with applied work in areas like data analytics, digital marketing and business information systems. Students also complete industrial training and a research project, which add practical experience and independent study to the degree. The result is a structured business education with a strong digital emphasis and a clear link between theory and application.
English for Business Communication
Understanding Management
Introductory Microeconomics
Fundamentals of Marketing
Financial Accounting for Managers
Quantitative Analysis Models for Business
Human Capital and Organisational Behaviour
Finance Management
Data Analytics and Business Intelligence
International Business
Entrepreneurship and Ethical Practices
Business Risk Management
Innovation Management
Digital Business
Quality and Operations Management
Global Finance
Understanding Consumer
Business Application Development
Data Mining and Decision Support Systems
Introduction to Financial Technologies
Introductory Macroeconomics
Business Risk Management
Business Research Methods
Product and Service Marketing
Promotional Marketing
International Trade and Policy
International Economics
Supply Chain Management
Social Media and Digital Marketing
Business Information Systems
Management of Strategy
Strategic Management Information Systems
Project Management
Digital Business Management Research Project
Advanced Data Analytics for Businesses
Web and Mobile Applications Development
Industrial Training
Mata Pelajaran Umum (MPU) Subjects
i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
ii. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
U1 for International Students
ii. Bahasa Melayu Komunikasi 2
ii. Integrity and Leadership
i. Integrity and Leadership
ii. Any other courses in the U2 or U3 category
Co-Curriculum
University Course
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Integrity and Leadership
| Curriculum | Required Score |
|---|---|
| Foundation / Matriculation | Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects Additional requirementa Pass in Mathematics and English at an equivalent school level or its equivalent |
| Diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00 |
| Test | Score |
|---|---|
| IELTS or equivalent | IELTS 5.5 or equivalent for this MMU undergraduate programme. |
| Details | Fee |
|---|---|
| Year 1 | US$5,520 |
| Year 2 | US$5,520 |
| Year 3 | US$5,520 |
| Estimated total | US$16,561 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Bachelor of Business Administration (Hons.) Digital Business Management programme is crucial to succeed in the future artificial intelligence driven workforce.
Bachelor of Business Administration (Hons) (Digital Business Management) takes 3 years and is delivered in person.
Yes, Bachelor of Business Administration (Hons) (Digital Business Management) includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Foundation / Matriculation, A-Level or other accepted pathways. English evidence may include IELTS 5.5 or equivalent.
The estimated international tuition fee is US$5,520 per year.
