Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$15,337
10%
The Bachelor of Business Administration (Hons.) Digital Business Management at Multimedia University (MMU) is a three-year programme designed to blend core business management principles with the latest in digital technology and innovation. Students gain skills in digital marketing, e-commerce, data analytics, and business strategy, preparing them for leadership roles in the evolving digital economy. The programme equips graduates for dynamic careers in tech-driven businesses or further studies in digital business and entrepreneurship.
English for Business Communication
Understanding Management
Introductory Microeconomics
Fundamentals of Marketing
Financial Accounting for Managers
Quantitative Analysis Models for Business
Human Capital and Organisational Behaviour
Finance Management
Data Analytics and Business Intelligence
International Business
Entrepreneurship and Ethical Practices
Business Risk Management
Innovation Management
Digital Business
Quality and Operations Management
Global Finance
Understanding Consumer
Business Application Development
Data Mining and Decision Support Systems
Introduction to Financial Technologies
Cybersecurity
Introductory Macroeconomics
Business Research Methods
Product and Service Marketing OR Promotional Marketing
International Trade and Policy OR International Economics
Supply Chain Management
Social Media and Digital Marketing
Business Information Systems
Management of Strategy
Strategic Management Information Systems
Project Management
Digital Business Management Research Project
Advanced Data Analytics for Businesses
Web and Mobile Applications Development
Industrial Training
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
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| Curriculum | Required Score |
|---|---|
| Foundation | Pass with at least CGPA of 2.00 from a recognised institution. |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent. |
| Diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00. |
| DKM/DLKM/DVM | Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. |
| APEL.A Certificate | Possess an APEL.A certificate from MQA for admission into Bachelor programmes. |
| Details | Tuition Fee |
|---|---|
For International Students | US$15,337 |
