Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$15,337
10%
The Bachelor of Business Administration (Hons.) Marketing Management at Multimedia University (MMU) is a three-year programme tailored to develop students’ expertise in strategic marketing, consumer behaviour, branding, and digital marketing. The curriculum integrates foundational business knowledge with specialised marketing modules to equip students for dynamic roles in the marketing industry. Graduates will be prepared for careers in marketing, advertising, brand management, and market research, or for advanced studies in marketing and business disciplines.
English for Business Communication
Understanding Management
Financial Accounting for Managers
Quantitative Analysis Models for Business
Entrepreneurship and Ethical Practices
Financial Management
Introductory Microeconomics
Fundamentals of Marketing
Human Capital and Organisational Behaviour
Digital Business
Cyber Security
Introductory Macroeconomics
Quality and Operations Management
Data Analytics for Businesses
Supply Chain Management
Business Application Development
Selling and Sales Management
Business Risk Management
Innovation Management
Introduction to Financial Technologies
Management of Strategy
International Business OR International Economics
Marketing Research Methods
Promotional Marketing
Understanding Consumer
Retailing
Business Information Systems
Strategic Management Information Systems OR Business Intelligence
Project Management
Marketing Management Research Project
International Marketing
Strategic Marketing
International Trade and Policy
Social Media and Digital Marketing
Product and Service Marketing
Industrial Training
Brand Management
Enterprise Systems Planning and Management
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
| Curriculum | Required Score |
|---|---|
| Foundation | Pass with at least CGPA of 2.00 from a recognised institution. |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent. |
| Diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00. |
| DKM/DLKM/DVM | Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. |
| APEL.A Certificate | Possess an APEL.A certificate from MQA for admission into Bachelor programmes. |
| Details | Tuition Fee |
|---|---|
For International Students | US$15,337 |
