Malaysia
Multimedia University
Bachelors
Media
In-person
3 Years
US$14,803
10%
The Bachelor of Communication (Hons.) Strategic Communication at Multimedia University (MMU) is a three-year programme focused on developing communication professionals who can manage and execute effective corporate communication strategies. The programme combines public relations, marketing communication, crisis management, and media strategy to prepare graduates for roles in corporate communication, public relations, and brand management. Students engage in practical projects, internships, and capstone research to build industry-relevant expertise.
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Stakeholders Management
Media Law
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Marketing Communication Strategies
Workplace Communication
Corporate Communication
Social Media Strategies
Media Publishing and Corporate Design
Strategic Thinking and Planning
Integrated Promotional Communication
Semiotic Studies
Multimedia Applications for Communication
Corporate Strategy
Design Thinking for Strategic Communication
Crisis Communication Strategy
Event Planning and Management
Corporate Reputation Management
Corporate Advertising
Corporate Writing
Negotiation in Professional Contexts
Capstone Project
Internship
Creative Writing
Consumer Trends
Creativity and Innovation
Becoming A Leader
Corporate Training
Professional Image and Etiquette
Office Application for Professionals
Spanish Language 1, 2, 3
Korean Language 1, 2, 3
French Language 1, 2, 3
Chinese Level 1, 2, 3
Japanese Language 1, 2, 3
German Language 1, 2
Hubungan Etnik
Tamadun Islam dan Tamadun Asia
Pengajian Malaysia 3 (International Students)
Bahasa Malaysia Komunikasi 2 (International Students)
Bahasa Kebangsaan A
Entrepreneurship and Lean Start-up
Stress & Well-Being among Malaysians
Personal Social Responsibility
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| Curriculum | Required Score |
|---|---|
| Foundation | Pass Foundation/Matriculation studies with minimum CGPA 2.00 in related field from a recognised institution. |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects. |
| Diploma | Recognised Media and Communication Diploma or its equivalent with a minimum CGPA of 2.50. |
| DKM /DLKM/DVM | Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. |
| APEL.A | Possess an APEL.A certificate from MQA for admission into Bachelor programmes. |
| Details | Tuition Fee |
|---|---|
For International Students | US$14,803 |
