Malaysia
Multimedia University
Bachelors
Business
In-person
3 Years
US$15,337
10%
The Bachelor of Marketing (Hons.) at Multimedia University (MMU) is a three-year programme crafted to equip students with comprehensive knowledge in marketing principles, consumer behaviour, brand management, and digital marketing strategies. This programme integrates real-world case studies and practical assignments, preparing students for successful careers in sales, market research, advertising, and brand development. Graduates will be well-positioned to meet the evolving demands of the global marketplace and pursue professional roles or further studies in marketing and business.
Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3
Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
U1
U2
Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
U4
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
| Curriculum | Required Score |
|---|---|
| Foundation | Pass with at least CGPA of 2.00 from a recognised institution. |
| A-Level | Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent. |
| DKM/DLKM/DVM | Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. |
| APEL.A Certificate | Possess an APEL.A certificate from MQA for admission into Bachelor programmes. |
| Details | Tuition Fee |
|---|---|
For International Students | US$15,337 |
