Malaysia
Sunway University
Bachelors
Media
In-person
4 Years
US$28,668
20%
The Bachelor in Digital Communication (Advertising) with Honors at Sunway University is a 4-year full-time program designed to provide students with comprehensive knowledge in advertising and marketing, focusing on media and public relations. The curriculum emphasizes digital marketing techniques and tools, including social media strategy, search engine optimization, search engine marketing, and digital analytics. This program is based on the Bachelor of Science in Digital Audience Strategy by the Walter Cronkite School of Journalism at Arizona State University.
Introduction to Human Communication
Film Appreciation
Public Speaking
Introduction to Psychology
Survey of World Religion
Principles of Sociology
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2
Organisational Behaviour
Basic Mathematics
Intercultural Communication
Communication Theory
Media and Society
Communication Research Methods
English 2
Elective 3
Elective 4
Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6
Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media and Freedom of Expression
Search Engine and Research Strategy
Social Media Campaign
Digital Audience Analysis
Internship
Appreciation of Ethics and Civilisation
Malay Language for Communication 2
Skills for Higher Education
Community Service for Planetary Health
Integrity & Anti-Corruption
Entrepreneurial Mindset and Skills
Chemistry and Society
Introduction to Environmental Studies
Introduction to Macroeconomics
US History to 1877
Public Relations
Introduction to Philosophy
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| Curriculum | Required Score |
|---|---|
| American Degree Transfer Program (ADTP) | Completion with a minimum CGPA of 2.00. |
| A-Level | Minimum 8 points (minimum Grade D in at least 2 subjects). |
| Australian Matriculation | Minimum ATAR score of 50%. |
| Canadian Matriculation | Minimum 50%. |
| Monash University Foundation Year | Minimum 50%. |
| Foundation Program | Minimum CGPA of 2.00. |
| International Baccalaureate (IB) | Completed with a minimum of 24 points (excluding bonus points). |
| Diploma | Minimum CGPA of 2.00. |
| Curriculum | Required Score |
|---|---|
| Other Qualifications | Any other equivalent qualifications recognized by the Malaysian Government. |
| Test | Score |
|---|---|
| IELTS | 6 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$28,668 |
