The Bachelor in Digital Communication (Advertising) with Honors at Sunway University explores how communication, advertising and digital media work together in contemporary media practice.
Malaysia
Sunway University
Bachelors
Media
In-person
4 Years
US$7,502
N/A
QS World University Rankings: 2022 651, 2023 601, 2024 586, 2025 539, 2026 410, 2027 354
The Bachelor in Digital Communication (Advertising) with Honors at Sunway University explores how communication, advertising and digital media work together in contemporary media practice. It builds from core ideas in human communication and advertising into broader study of media, audience behaviour and digital communication, giving the degree a clear professional and creative focus.
The course is taught in person over four years and develops through a mix of theory, applied digital learning and industry-oriented study. Later stages place stronger emphasis on digital audience analysis, social media campaigning, visual communication and an internship, creating a learning experience that connects communication ideas with practical media work.
Introduction to Human Communication
Film Appreciation
Public Speaking
Introduction to Psychology
Survey of World Religion
Principles of Sociology
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2
Organisational Behaviour
Basic Mathematics
Intercultural Communication
Communication Theory
Media and Society
Communication Research Methods
English 2
Elective 3
Elective 4
Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6
Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media and Freedom of Expression
Search Engine and Research Strategy
Social Media Campaign
Digital Audience Analysis
Internship
Chemistry and Society
Introduction to Environmental Studies
Introduction to Macroeconomics
US History to 1877
Public Relations
Introduction to Philosophy
Malay Language for Communication 2
Skills for Higher Education
Community Service for Planetary Health
Integrity & Anti-Corruption
Entrepreneurial Mindset and Skills
| Curriculum | Required Score |
|---|---|
| A-Level | Minimum 8 points (minimum Grade D in at least 2 subjects) |
| Australian Matriculation | Minimum ATAR score of 50% |
| Canadian Matriculation | Minimum 50% |
| Monash University Foundation Year | Minimum 50% |
| Foundation Program | Minimum CGPA of 2.00 |
| International Baccalaureate | Completed with a minimum of 24 points (excluding bonus points) |
| Diploma | Minimum CGPA of 2.00 |
| Test | Score |
|---|---|
| IELTS | Band 6 or equivalent |
| MUET | Band 4 |
| O-Level English | (1119) Credit |
| Sunway Intensive English Programme | (IEP) Pass Level 4 with a minimum of 65% |
| ESL/English | Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English |
| Details | Fee |
|---|---|
| Year 1 | US$7,502 |
| Year 2 | US$7,502 |
| Year 3 | US$7,502 |
| Year 4 | US$7,502 |
| Estimated total | US$30,008 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor in Digital Communication (Advertising) with Honors at Sunway University explores how communication, advertising and digital media work together in contemporary media practice.
Bachelor in Digital Communication (Advertising) with Honors takes 4 years and is delivered in person.
Yes, Bachelor in Digital Communication (Advertising) with Honors includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Australian Matriculation or other accepted pathways. English evidence may include IELTS 6.
The estimated international tuition fee is US$7,502 per year.
