The Bachelor of Arts (Honours) in Advertising and Branding at Sunway University focuses on the creative and strategic side of advertising, with branding at the centre of the degree.
Malaysia
Sunway University
Bachelors
Media
In-person
3 Years
US$9,547
N/A
QS World University Rankings: 2022 651, 2023 601, 2024 586, 2025 539, 2026 410, 2027 354
The Bachelor of Arts (Honours) in Advertising and Branding at Sunway University focuses on the creative and strategic side of advertising, with branding at the centre of the degree. It brings together idea development, visual communication and campaign thinking, giving the course a strong media and communication identity.
Students move through a structured three-year programme that builds from core advertising principles to more advanced work in brand identity, media planning and campaign development. The learning experience also includes industrial training and a final-year project, adding practical exposure to the academic study of advertising and branding.
Principles of Advertising
Creative Thinking
Designing with Type
Graphic Communication
Communication Theory and Practice
Conceptual Art Direction
Media, Culture & Society
Principles of Mass Communication
I-Speak
Integrated Marketing Communication
Global Branding and Identity
Creative Copywriting
Strategic Advertising Campaign
Law & Ethics in Communication
Corporate Identity Design
Free Elective 1
Brand Storytelling and Narrative
Discipline Elective
Advanced Graphic Communication
Media Planning
Research Methodology in Advertising
Final Year Project
Industrial Training
Brand Packaging
Culture Packaging
Social Media Strategy and Content
Creation
Advertising Design and Production
Digital Photography
Sustainability and Ethical Branding
Bahasa Melayu Komunikasi 2
Community Service for Planetary Health
Entrepreneurship Mindset and Skills
Integrity & Anti-Corruption
AI Foundation and Applications
| Curriculum | Required Score |
|---|---|
| A-Level | Minimum 8 points (Minimum Grade D in at least 2 subjects) |
| Australian Matriculation | ATAR 55 |
| Canadian Matriculation | 55% |
| Monash University Foundation Year | 55% |
| Sunway Foundation in Arts | CGPA 2.0 |
| International Baccalaureate | Completed with minimum 24 points (excluding bonus points) |
| Sunway Diploma in Related Field | CAVG 50% or CGPA 2.0 |
| APEL.A | Recognition / notesAn APEL. A Certificate (APEL T-6) (Recognition of Prior Learning) Note: Any other qualifications will be considered on a case-by-case basis. Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met. |
| Test | Score |
|---|---|
| IELTS | 6.0 or equivalent |
| MUET | Band 4 |
| O-Level English | (1119) Credit |
| ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English | ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English |
| Details | Fee |
|---|---|
| Year 1 | US$9,547 |
| Year 2 | US$9,547 |
| Year 3 | US$9,547 |
| Estimated total | US$28,641 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Arts (Honours) in Advertising and Branding at Sunway University focuses on the creative and strategic side of advertising, with branding at the centre of the degree.
Bachelor of Arts (Honours) in Advertising and Branding takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Advertising and Branding includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Australian Matriculation or other accepted pathways. English evidence may include IELTS 6.0 or equivalent.
The estimated international tuition fee is US$9,547 per year.
