The Bachelor of Arts (Honours) in Digital Media Communication at Sunway University focuses on how communication works across digital platforms and media environments.
Malaysia
Sunway University
Bachelors
Media
In-person
3 Years
N/A
N/A
QS World University Rankings: 2022 651, 2023 601, 2024 586, 2025 539, 2026 410, 2027 354
The Bachelor of Arts (Honours) in Digital Media Communication at Sunway University focuses on how communication works across digital platforms and media environments. It brings together digital media, communication theory and practice, and the changing role of online audiences and social media in contemporary media work.
This is a 3-year full-time, in-person degree that combines classroom learning with applied study. Students move from core ideas in digital culture and media literacy to more advanced work in digital analytics, online campaigns and media industries before completing a research project and internship. The programme gives digital communication a practical and industry-aware emphasis.
Academic and Professional Writing
Creative Thinking
Communication Theory and Practice
Digital Culture and Society
I-Speak
Navigating the Digital World
Principles of Mass Communication
Social Media Practice and Influence
Crisis Management Online
Digital Audiences
Digital Media Literacy
Integrated Marketing Communication
Law and Ethics in Communication
Media Technology
Online Media Campaigns
Free Elective
Communication Research Methods
Contemporary Issues in Digital Media
Digital Analytics and Visualisation
Digital Media Industries
Mobile Communication and Applications
Online Communities
Social Media Strategy and Content Creation
Discipline Elective
Research Project
Internship
Basic Narrative Analysis
Celebrity Culture
Political Communication
Appreciation of Ethics and Civilisation
Community Service for Planetary Health
Entrepreneurial Mindset & Skills
Integrity & Anti-Corruption
Malay Language for Communication 2
| Curriculum | Required Score |
|---|---|
| A-Level | Minimum 8 points (Minimum Grade D in at least 2 subjects) |
| Australian Matriculation | ATAR 55 |
| Canadian Matriculation | 55% |
| Monash University Foundation Year | 55% |
| Sunway Foundation in Arts | CGPA 2.0 |
| Sunway Foundation in Science Technology | CGPA 2.0 |
| International Baccalaureate | Completed with minimum 24 points (excluding bonus points) |
| Sunway Diploma Studies | Recognition / notesCAVG 40% or CGPA 2.0 Students may obtain advanced standing if credit transfer requirements are met. |
| APEL.A | Recognition / notesAn APEL. A Certificate (APEL T-6) (Recognition of Prior Learning) |
| Other Equivalent Qualifications | Any other equivalent qualifications |
| Non-standard Qualification | Applicant with no standard qualification will be considered on a case-to-case basis |
| Test | Score |
|---|---|
| IELTS | 5.5 (With no individual band below 5.0) or equivalent |
| MUET | Band 4 |
| O-Level English | (1119) Credit |
| Sunway Intensive English Programme | (IEP) Pass Level 4 |
| ESL/English | Satisfactory level in Pre-University programmes, where the medium of instruction is English |
The Bachelor of Arts (Honours) in Digital Media Communication at Sunway University focuses on how communication works across digital platforms and media environments.
Bachelor of Arts (Honours) in Digital Media Communication takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Digital Media Communication includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Australian Matriculation or other accepted pathways. English evidence may include IELTS 5.5.
Bachelor of Arts (Honours) in Digital Media Communication focuses on Communication and Digital Media within Media at Sunway University.
