The Bachelor of Science (Honours) Marketing at Sunway University is a three-year honours degree focused on how marketing works across modern business settings.
Malaysia
Sunway University
Bachelors
Business
In-person
3 Years
US$9,733
N/A
QS World University Rankings: 2022 651, 2023 601, 2024 586, 2025 539, 2026 410, 2027 354
The Bachelor of Science (Honours) Marketing at Sunway University is a three-year honours degree focused on how marketing works across modern business settings. It builds from core business understanding into consumer behaviour, digital marketing and marketing analytics, giving the course a clear professional orientation. The programme also reflects a contemporary business-school approach, with attention to digital business, sustainability and innovation as part of the wider learning journey.
Study is structured to move from foundations into more applied and strategic marketing work. By the later stages, students engage with topics that connect marketing decisions to management, entrepreneurship and commercial growth, while an internship, consultancy project or start-up option adds practical experience. The result is a course that combines academic study with applied business learning in a way that supports a broad understanding of marketing practice.
[](https:/sunwayuniversity.edu.my/school-of-education/pace/apelc)
Business Law
Digital Business
AI Foundation and Application
Fundamentals of Accounting
Fundamentals of Business Finance
Fundamentals of Economics
Principles of Business Analytics
Principles of Management
Principles of Marketing
Consumer Behaviour
Human Resource Management
Integrated Marketing Communication
Marketing Analytics
Marketing Management
Essentials of Employability
Stream 1 (2 Elective Subjects)
Business Ethics and Sustainability
Digital Marketing
International Marketing
Product Innovation and Commercialisation
Services Marketing
Strategic Management
Sustainable Business
Stream 2 (2 Elective Subjects)
Elective 5
Appreciation of Ethics and Civilisation
Malay Language for Communication 2
Critical Thinking
Community Service for Planetary Health
Entrepreneurial Mindset and Skills
Integrity and Anti-Corruption
Entrepreneurship and Innovation in the Global Context
Transformative Entrepreneurship in a Digital World
Project Management
Operations Management;
Quality Management
Business Intelligence Applications
Data Analytics for Business Decisions
Advanced Data Visualisation
| Curriculum | Required Score |
|---|---|
| A-Level | Minimum 12 points (Minimum Grade D in at least 2 subjects) |
| Canadian Matriculation | 55% |
| Monash University Foundation Year | 55% |
| Sunway Foundation in Arts | CGPA 2.0 |
| Sunway Foundation in Science Technology | CGPA 2.0 |
| Sunway Diploma | CGPA 2.0 or equivalent |
| International Baccalaureate | Completed with minimum 24 points (excluding bonus points) |
| APEL.A | An APEL. A Certificate (APEL T-6) (Recognition of Prior Learning) |
| Requirement | Details |
|---|---|
| Specific Requirements | Pass in Mathematics at O-Level or equivalent Any other qualifications will be considered on a case-to-case basis |
| Test | Score |
|---|---|
| IELTS | 6.0 |
| PTE Academic | 50 overall (minimum 46 in each skill) |
| MUET | Band 4 |
| O-Level English | (1119) Credit |
| Sunway Intensive English Programme | (IEP) Pass Level 4 with minimum 65% |
| ESL/English | Satisfactory level in Pre-University programmes, where the medium of instruction is English |
| Details | Fee |
|---|---|
| Year 1 | US$9,733 |
| Year 2 | US$9,733 |
| Year 3 | US$9,733 |
| Estimated total | US$29,199 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Science (Honours) Marketing at Sunway University is a three-year honours degree focused on how marketing works across modern business settings.
Bachelor of Science (Honours) Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Science (Honours) Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Canadian Matriculation or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$9,733 per year.
