Malaysia
Sunway University
Bachelors
Business
In-person
3 Years
US$26,634
20%
The Bachelor of Science (Honours) Marketing at Sunway University is a comprehensive programme designed to provide students with in-depth knowledge and practical skills in the field of marketing. The curriculum focuses on understanding consumer behaviour, product design, distribution, communication, and pricing strategies. Specialized areas such as branding, services, relationship, and digital marketing are also covered.
Business Law
Digital Business
English for Business
Fundamentals of Accounting
Fundamentals of Business Finance
Fundamentals of Economics
Principles of Business Analytics
Principles of Management
Principles of Marketing
Consumer Behaviour
Human Resource Management
Integrated Marketing Communication
Marketing Analytics
Marketing Management
Entrepreneurship and Innovation in the Global Context; and
Transformative Entrepreneurship in a Digital World
Project Management; and
Operations Management; OR Quality Management
Business Intelligence Applications OR Data Analytics for Business Decisions; and
Advanced Data Visualisation
Business Ethics and Sustainability
Digital Marketing
International Marketing
Product Innovation and Commercialisation
Services Marketing
Strategic Management
Sustainable Business
Internship/ Business Consultancy Project/ Launching your Future Start-up
Appreciation of Ethics and Civilisation
Malay Language for Communication 2
Communication Skills
Community Service for Planetary Health
Entrepreneurial Mindset and Skills
Integrity and Anti-Corruption
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| Curriculum | Required Score |
|---|---|
| A-Level | Minimum 12 points (Minimum grade D in at least 2 subjects). |
| Australian Matriculation | ATAR 55. |
| Canadian Matriculation | 55%. |
| Monash University Foundation Year | 55%. |
| Sunway Foundation in Science and Technology/Arts | CGPA 2.0. |
| Sunway Diploma | CGPA 2.0. |
| International Baccalaureate | Completed with minimum 24 points. |
| APEL.A | An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning). |
| Test | Score |
|---|---|
| IELTS | 6 |
| MUET | 4 |
| Details | Tuition Fee |
|---|---|
For International Students | US$26,634 |
