Taylor's University’s Bachelor of Business (Honours) in International Business and Marketing is a three-year business degree focused on global commercial practice and marketing strategy.
Malaysia
Taylor's University
Bachelors
Business
In-person
3 Years
US$12,597
N/A
QS World University Rankings: 2023 284, 2024 284, 2025 251, 2026 253, 2027 272
Taylor's University’s Bachelor of Business (Honours) in International Business and Marketing is a three-year business degree focused on global commercial practice and marketing strategy. It brings together international business insight with strategic marketing skills, with an emphasis on connecting with international audiences and working in a competitive global environment.
The programme combines common core study with university core requirements, giving students a structured grounding in the discipline while building cross-cultural communication and broader business understanding. Taught on campus, it offers an applied learning experience that links business thinking with marketing practice and international perspective.
Accounting for Non-Specialists
Introduction to Management
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management
Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing
Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project I
Internship/Industry Immersion
International Business Issues and Policies
International Marketing
Entrepreneurship Accelerator Project II
Contemporary Issues in Marketing
Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project
| Curriculum | Required Score |
|---|---|
| Taylor’s Foundation | Pass any Taylor's Foundation programme with a minimum CGPA of 2.00 |
| Taylor's Diploma | Pass any Taylor's Diploma programme with a minimum CGPA of 2.00 |
| A Level | Minimum DD |
| AUSMAT (SACEi) | Minimum ATAR 60 |
| Canadian Pre-University (CPU) | Average of 60% or above in 6 subjects |
| International Baccalaureate (IB) | Minimum 24 points in 6 subjects |
| Monash University Foundation Year (MUFY) | Overall 50% |
| Business Foundation from any other HEI | Pass |
| HSC (Yr 12), New South Wales | Minimum average 60% in 5 subjects |
| Foundation (in other field) from other institutions recognised by MoHE | Pass |
| DIB or Diploma in other field from other institutions recognised by MoHE | Pass |
| Other equivalent qualification | Other equivalent qualification recognised by Malaysian Government |
| Requirement | Details |
|---|---|
| O-Level with Pre-University / Foundation | Additional school-level requirementPass O-Level or equivalent to 5 credits
|
| O-Level with Diploma | Additional school-level requirementPass O-Level or equivalent with 3 credits
|
| Conditional admission | ConditionCandidates without a pass in Mathematics and English at O-Level or equivalent may be admitted if the Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at O-Level |
| Test | Score |
|---|---|
| CEFR | Low B2 |
| Pre-U / Diploma | English requirementCompleted Pre-U / Diploma that was conducted in English |
| Cambridge English / ELS | The minimum score varies by programme |
| Details | Fee |
|---|---|
| Year 1 | US$12,597 |
| Year 2 | US$12,597 |
| Year 3 | US$12,597 |
| Estimated total | US$37,792 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Taylor's University’s Bachelor of Business (Honours) in International Business and Marketing is a three-year business degree focused on global commercial practice and marketing strategy.
Bachelor of Business (Honours) in International Business and Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Business (Honours) in International Business and Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Taylor’s Foundation, Taylor's Diploma or other accepted pathways. English evidence may include CEFR Low B2.
The estimated international tuition fee is US$12,597 per year.
