The Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor's University focuses on the creative and strategic side of brand communication.
Malaysia
Taylor's University
Bachelors
Business
In-person
3 Years
US$12,511
N/A
QS World University Rankings: 2023 284, 2024 284, 2025 251, 2026 253, 2027 272
The Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor's University focuses on the creative and strategic side of brand communication. It brings together advertising thinking, brand development, and broader mass communication knowledge, with a curriculum that allows some flexibility to shape study around related interests.
Students study in person over three years and move through a programme built around core discipline knowledge and flexible study choices. The learning experience combines structured major study with options to broaden or deepen understanding through electives, a minor, or a second major, giving the course a balanced academic and practical orientation.
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics
Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods
Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action (EI)
Kursus Integriti Dan Antirasuah (KIAR)
Social Innovation Project
The Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor's University focuses on the creative and strategic side of brand communication.
Bachelor of Mass Communication (Honours) in Advertising and Brand Management takes 3 years and is delivered in person.
Yes, Bachelor of Mass Communication (Honours) in Advertising and Brand Management includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Taylor's Foundation/ Diploma Programme, Taylor’s Foundation in Arts (FIA) or other accepted pathways. English evidence may include IELTS 5.0.
The estimated international tuition fee is US$12,511 per year.
| Curriculum | Required Score |
|---|---|
| Taylor's Foundation/ Diploma Programme | Pass with min. CGPA 2.00 |
| Taylor’s Foundation in Arts (FIA) | Pass with min. CGPA 2.00 |
| Taylor’s Diploma in Communication (DICM) | Pass with min. CGPA 2.00 |
| A Level | Min. DD (2 subjects) |
| AUSMAT (SACEi) | Min. ATAR 55 |
| Canadian Pre-University (CPU) | Min. average of 55% in 6 subjects |
| International Baccalaureate (IB) | Min. 24 points in 6 subjects |
| Monash University Foundation Year (MUFY) | Overall 50% |
| Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or | Pass |
| Diploma | Pass Notes / exceptionsDiploma from any other institution recognised by MOHE with min CGPA 2.0 |
| Diploma in Media and Communication | Pass Notes / exceptionsOr its equivalent. Pre-requisite of credit in English at O-Level or equivalent is not required |
| Admission requirement | Any other equiv. qualification recognized by M'sian Government |
| Requirement | Details |
|---|---|
| Prerequisites | Prerequisites
|
| Test | Score |
|---|---|
| IELTS | 5.0 |
| Pre-U / Diploma | Completed Pre-U / Diploma that was conducted in English
|
| Details | Fee |
|---|---|
| Year 1 | US$12,511 |
| Year 2 | US$12,511 |
| Year 3 | US$12,511 |
| Estimated total | US$37,532 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.