Taylor's University’s Bachelor of Mass Communication (Honours) in Public Relations and Marketing combines communication practice with a clear focus on public relations and marketing.
Malaysia
Taylor's University
Bachelors
Business
In-person
3 Years
US$12,511
N/A
QS World University Rankings: 2023 284, 2024 284, 2025 251, 2026 253, 2027 272
Taylor's University’s Bachelor of Mass Communication (Honours) in Public Relations and Marketing combines communication practice with a clear focus on public relations and marketing. The programme is built around a flexible curriculum framework, giving students room to shape part of their study while developing the core knowledge needed in the discipline.
The learning experience is structured across three years and is delivered on campus. The main major is supported by flexible education choices, which may take the form of free electives or other approved study options. The result is a degree that balances specialist preparation with room to explore related interests within Taylor's University.
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Innovative Media
Media Writing
Media Analytics
New Media and Society
Media Law & Ethics
Public Relations Principles
Promotional Writing
Publicity and Media Relations
Crisis Management
Organisational Communication
Introduction to Management
Principles of Marketing
Consumer Behaviour
Relationship Marketing
Research Methods
Final Project
Research Project
Professional Media Workshop
Public Relations Consultancy
Internship
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action (EI)
Kursus Integriti Dan Antirasuah (KIAR)
Social Innovation Project
| Curriculum | Required Score |
|---|---|
| Taylor's Foundation/ Diploma Programme | Pass with min. CGPA 2.00 |
| Taylor’s Foundation in Arts (FIA) | Pass with min. CGPA 2.00 |
| Taylor’s Diploma in Communication (DICM) | Pass with min. CGPA 2.00 |
| A Level | Min. DD (2 subjects) |
| AUSMAT (SACEi) | Min. ATAR 55 |
| Canadian Pre-University (CPU) | Min. average of 55% in 6 subjects |
| International Baccalaureate (IB) | Min. 24 points in 6 subjects |
| Monash University Foundation Year (MUFY) | Overall 50% |
| Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or | Pass |
| Diploma from any other institution recognised by MOHE | QualificationDiploma from any other institution recognised by MOHE with min CGPA 2.0 Pass |
| Diploma in Media and Communication or its equivalent | QualificationDiploma in Media and Communication or its equivalent Notes / exceptionsPre-requisite of credit in English at O-Level or equivalent is not required Pass |
| Admission requirement | QualificationAny other equiv. qualification recognized by M'sian Government |
| Requirement | Details |
|---|---|
| Prerequisites | Pre-university / foundation entryPass O-Level or equivalent with 5 credits including English for entry with pre-university / foundation qualification Diploma entryPass O-Level or equivalent with 3 credits including English for entry with Diploma qualification Conditional admissionCandidates without a credit in English at O-Level or equivalent may be admitted if the Pre-University, Foundation or Diploma programme contains subjects in English that are equivalent or higher to English at O-Level |
| Test | Score |
|---|---|
| IELTS | 5.0 |
| Pre-U / Diploma | English proficiencyCompleted Pre-U / Diploma that was conducted in English |
| Details | Fee |
|---|---|
| Year 1 | US$12,511 |
| Year 2 | US$12,511 |
| Year 3 | US$12,511 |
| Estimated total | US$37,532 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
Taylor's University’s Bachelor of Mass Communication (Honours) in Public Relations and Marketing combines communication practice with a clear focus on public relations and marketing.
Bachelor of Mass Communication (Honours) in Public Relations and Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Mass Communication (Honours) in Public Relations and Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Taylor's Foundation/ Diploma Programme, Taylor’s Foundation in Arts (FIA) or other accepted pathways. English evidence may include IELTS 5.0.
The estimated international tuition fee is US$12,511 per year.
