Malaysia
Taylor's University
Bachelors
Media
In-person
3 Years
US$28,070
30%
Taylor’s University offers a Bachelor of Mass Communication (Honours) in Advertising and Brand Management program, designed to equip students with the skills and knowledge necessary to excel in the dynamic fields of advertising and brand management. This three-year full-time program focuses on nurturing creativity, strategic thinking, and practical expertise, preparing graduates to meet the evolving demands of the industry.
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics
Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods
Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship
| Curriculum | Required Score |
|---|---|
| A-Level | Minimum of 2 Principal Passes. |
| Foundation in Arts/Communication | Pass with a minimum CGPA of 2.00. |
| Diploma in a related field | Pass with a minimum CGPA of 2.00. |
| International Baccalaureate (IB) | Minimum of 24 points in 6 subjects. |
| Australian Matriculation (SAM/SACEi) | Minimum ATAR of 55. |
| Canadian Pre-University (CPU) | Average of 60% in 6 subjects. |
| Monash University Foundation Year (MUFY) | 50%. |
| Curriculum | Required Score |
|---|---|
| Other Qualifications | Recognized equivalent qualifications as approved by the Malaysian government. |
| Test | Score |
|---|---|
| IELTS | 5 |
| MUET | 3 |
| Details | Tuition Fee |
|---|---|
For International Students | US$28,070 |
