The Bachelor of Arts (Hons) in Branding and Advertising at UCSI University focuses on the strategic and creative side of business communication, with branding and advertising at the centre of the degree.
Malaysia
UCSI University
Bachelors
Media
In-person
3 Years
US$7,847
N/A
QS World University Rankings: 2023 284, 2024 300, 2025 265, 2026 269, 2027 282
The Bachelor of Arts (Hons) in Branding and Advertising at UCSI University focuses on the strategic and creative side of business communication, with branding and advertising at the centre of the degree. It combines theory with practical application, helping students build a strong understanding of how brands are shaped, positioned and communicated in professional settings.
Studied on campus over three years, the programme develops analytical, digital and communication skills through a structured undergraduate experience. It also places emphasis on collaboration, ethics and professionalism, giving the degree a broad media and business orientation while keeping branding and advertising as its defining specialism.
Fundamentals of Advertising
Introduction to Digital Marketing
Introduction to Branding
Statistics and its Applications
Microeconomics
Macroeconomics
Business Information System
Organisational Behaviour
Fundamentals of Marketing
Co-Operative Placement 1
Elective 1 (Choose one)
Visual Communication
Sustainability in Business
Fundamentals of Management
Managing People
Business Accounting
Marketing Processes
Consumer Behaviour
Sales Management
Financial Management
Writing for Mass Communication
Business Research Methods
Management Ethics
Internet and SEO Marketing
Co-operative Placement 2
Social Media Marketing
Strategic Advertising Management
Advertising Media Planning
Strategic Management
Operations Management
Final Year Project A
Strategic Brand Management
Retail Brand Management
Services Marketing
Entrepreneurship
Final Year Project B
Co-Operative Placement 3
Compulsory Courses (MPU and HEPs courses)
Appreciation of Ethics and Civilisations
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
Philosophy and Contemporary Issues
Local and international students:
Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
Extra-curricular Learning Experience 1
Extra-curricular Learning Experience 2
HEPs course - Effective Speaking
HEPs course - Effective Writing
| Curriculum | Required Score |
|---|---|
| Foundation | Pass, with a minimum CGPA of 2.0 |
| A-Level | Minimum 2 principals (D) in TWO subjects |
| International Baccalaureate | Minimum score of 26 points in 6 subjects |
| Canadian Pre-U | Minimum average of 60% in 6 subjects |
| AUSMAT / HSC / SACE | ATAR score 60% OR minimum 60% average in 5 subjects |
| Other A-Level-equivalent qualifications accepted by MQA | Minimum overall average of 60% |
| Diploma | Minimum CGPA of 2.0 |
| Other equivalent qualifications | Notes / exceptionsTo be reviewed by the faculty on a case-to-case basis |
| Requirement | Details |
|---|---|
| English support if requirement is not met | International studentsInternational applicants who do not meet the respective academic programme's English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929) PlacementPlacement into English for Tertiary Education depends on the English qualification at admission and/or the outcome of the English Placement Test Faculty adviceApplicants who have met the programme English requirement may still be advised by Faculty to improve their proficiency through additional English proficiency courses |
| Test | Score |
|---|---|
| CEFR | Low B2 |
| MUET (International Students) | 4 |
| IELTS Academic (International Students) | 5.5 |
| TOEFL IBT (International Students) | 46 |
| TOEFL Essentials (Online) | 8 |
| Pearson Test of English | 51 |
| Cambridge English Qualifications and Tests (i. B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency) | 160 |
| Cambridge English Qualifications and Tests (ii. Linguiskill Online) | 160 |
| Cambridge English Qualifications and Tests (iii. Occupational English Test (OET)(Conventional/Online) | 200 |
| O-Level English/IGCSE | C |
| Certified Intensive English Programme (CIEP) by ELS | Minimum score of 108 |
| Details | Fee |
|---|---|
| Year 1 | US$7,847 |
| Year 2 | US$7,847 |
| Year 3 | US$7,847 |
| Estimated total | US$23,540 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Arts (Hons) in Branding and Advertising at UCSI University focuses on the strategic and creative side of business communication, with branding and advertising at the centre of the degree.
Bachelor of Arts (Hons) in Branding and Advertising takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Hons) in Branding and Advertising includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Foundation, A-Level or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$7,847 per year.
