The Bachelor of Arts (Hons) in Marketing at UCSI University is a three-year business degree focused on the ideas and practice behind modern marketing.
Malaysia
UCSI University
Bachelors
Business
In-person
3 Years
US$7,836
N/A
QS World University Rankings: 2023 284, 2024 300, 2025 265, 2026 269, 2027 282
The Bachelor of Arts (Hons) in Marketing at UCSI University is a three-year business degree focused on the ideas and practice behind modern marketing. It introduces students to the strategic thinking used to shape brands, advertising, and market communication, while building a broad understanding of how marketing works within organisations.
At UCSI University, the course combines core academic study with practical learning across the degree. Students also complete university-wide requirements that support communication, ethics, and broader personal development, creating a rounded study experience within an in-person programme in Malaysia.
Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Introduction to Digital Marketing
Statistics and its Applications
Co-Operative Placement 1
Consumer Behaviour
Marketing Analytic
Marketing Processes
Managing People
Entrepreneurship
Financial Management
Business Research Method
Internet and SEO Marketing
Sales Management
Operations Management
Management Ethics
Co-Operative Placement 2
Social Media Marketing
Strategic Marketing
Integrated Marketing Communications
Marketing Research Project A
Marketing Research Project B
Services Marketing
Retail Brand Management
International Sustainable Marketing
Current Issues in Marketing
Strategic Management
Co-Operative Placement 3
Compulsory Courses (MPU and HEPs courses)
Appreciation of Ethics and Civilisations
Philosophy and Contemporary Issues
Sustainability in Business
Introduction to Branding
Communication in Bahasa Melayu 3
Philosophy and Contemporary Issues
Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
Extra-curricular Learning Experience 1
Extra-curricular Learning Experience 2
HEPs course - Effective Speaking
HEPs course - Effective Writing
| Curriculum | Required Score |
|---|---|
| Foundation | Pass, with a minimum CGPA of 2.0 |
| A-Level | Minimum 2 principals (D) |
| International Baccalaureate | Minimum score of 26 points in 6 subjects |
| Canadian Pre-U | Minimum average of 60% in 6 subjects |
| AUSMAT / HSC / SACE | ATAR score 60% OR minimum 60% average in 5 subjects |
| Other A-Level-equivalent qualifications accepted by MQA | Minimum overall average of 60% |
| Diploma | Minimum CGPA of 2.0 |
| Other equivalent qualifications | Faculty reviewTo be reviewed by the faculty on a case-to-case basis |
| Requirement | Details |
|---|---|
| English support if requirement is not met | International studentsInternational applicants who do not meet the respective academic programme's English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929) PlacementPlacement into English for Tertiary Education depends on the English qualification at admission and/or the outcome of the English Placement Test Faculty adviceApplicants who have met the programme English requirement may still be advised by Faculty to improve their proficiency through additional English proficiency courses |
| Test | Score |
|---|---|
| CEFR | Low B2 |
| MUET (International Students) | 4 |
| IELTS Academic (International Students) | 5.5 |
| TOEFL IBT (International Students) | 46 |
| TOEFL Essentials (Online) | 8 |
| Pearson Test of English | 51 |
| Cambridge English Qualifications and Tests (i. B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency) | 160 |
| Cambridge English Qualifications and Tests (ii. Linguiskill Online) | 160 |
| Cambridge English Qualifications and Tests (iii. Occupational English Test (OET)(Conventional/Online) | 200 |
| O-Level English/IGCSE | C |
| Certified Intensive English Programme (CIEP) by ELS | Minimum score of 108 |
| Details | Fee |
|---|---|
| Year 1 | US$7,836 |
| Year 2 | US$7,836 |
| Year 3 | US$7,836 |
| Estimated total | US$23,509 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Arts (Hons) in Marketing at UCSI University is a three-year business degree focused on the ideas and practice behind modern marketing.
Bachelor of Arts (Hons) in Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Hons) in Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Foundation, A-Level or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$7,836 per year.
