The Bachelor of Commerce (Hons) in Marketing at UCSI University is a three-year business degree centred on marketing practice and commercial decision-making.
Malaysia
UCSI University
Bachelors
Business
In-person
3 Years
US$7,164
N/A
QS World University Rankings: 2023 284, 2024 300, 2025 265, 2026 269, 2027 282
The Bachelor of Commerce (Hons) in Marketing at UCSI University is a three-year business degree centred on marketing practice and commercial decision-making. It introduces students to the core ideas that shape how organisations understand markets, build brands and connect with customers, while keeping the focus firmly on the marketing specialism within a commerce framework.
Study is delivered in person and follows a structured progression across three years, with electives and compulsory general university courses forming part of the programme. The result is a degree that combines specialist marketing study with broader commercial awareness, giving the course a balanced academic profile within UCSI University’s business offering.
Business Law
Statistics and its Applications
Fundamentals of Management
Fundamentals of Marketing
Microeconomics
Organisational Behaviour
Introductory Accounting
Introduction to Marketing Communication
Business Communication
Macroeconomics
Financial Management
Business Mathematics
Sales Management
Human Resource Management
Internet in Practice
Direct Marketing
Marketing Processes
Management Science
Consumer Behaviour
Business Research Methods
Digital Marketing
Business Information Systems
Entrepreneurship
Retail Management
Co-Operative Placement 1
Marketing Research Project A
Marketing Promotion
Strategic Marketing
Marketing Research Project B
Strategic Management
Services Marketing
Current Issues in Marketing
Co-Operative Placement 2
International Business
Strategic Information Systems Management
Strategic Brand Management
Business Intelligence using Big Data
Logistics and Supply Chain Management
Business Ethics in Ethical Decision Making
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
The Bachelor of Commerce (Hons) in Marketing at UCSI University is a three-year business degree centred on marketing practice and commercial decision-making.
Bachelor of Commerce (Hons) in Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Commerce (Hons) in Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include UCSI Foundation Year, A-Level or other accepted pathways. English evidence may include IELTS 5.5.
The estimated international tuition fee is US$7,164 per year.
| Curriculum | Required Score |
|---|---|
| UCSI Foundation Year | CGPA 2.0 |
| A-Level | Minimum 2 principals (D) |
| International Baccalaureate (IB) | Minimum score of 26/42 from 6 subjects |
| AUSMAT / HSC / SACE / TEE / WACE | ATAR pathwayATAR score 60% Alternative pathwayMinimum 60% average in 5 subjects |
| High School Certificate | Minimum average of 60% |
| High / Secondary School Diploma (Grade 12) / Canadian Grade 12 | Minimum average of 60% in 6 subjects |
| Canadian Pre-University (CPU) / Canadian International Matriculation (CIMP) | Minimum average of 60% in 6 subjects |
| Singapore Cambridge GCE A-Level / Singapore Pra-U2 / Foundation / Related Diploma | Minimum CGPA 2.0 Accepted pathways
|
| Diploma (Business-related) | Minimum CGPA of 2.0 |
| Other equivalent qualifications | Faculty reviewTo be reviewed by the faculty on a case-to-case basis |
| Requirement | Details |
|---|---|
| English support if requirement is not met | International studentsInternational applicants who do not meet the programme English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929) PlacementPlacement into English for Tertiary Education depends on the English qualification at admission and/or the outcome of the English Placement Test |
| Test | Score |
|---|---|
| Cambridge Linguaskill | 160 |
| IELTS Academic (International Students) | Band 5.5 |
| Cambridge English Qualifications and Tests | 160 |
| TOEFL iBT (International Students) | 3.5 |
| Pearson Test of English | 51 |
| Certified Intensive English Programme (CIEP) by ELS | 108 |
| Details | Fee |
|---|---|
| Year 1 | US$7,164 |
| Year 2 | US$7,164 |
| Year 3 | US$7,164 |
| Estimated total | US$21,493 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.