The Bachelor of Arts (Honours) in Public Relations at the University of Wollongong is a three-year undergraduate degree focused on public relations within the media field.
Malaysia
University of Wollongong
Bachelors
Media
In-person
3 Years
US$7,099
N/A
QS World University Rankings: 2023 185, 2024 162, 2025 167, 2026 184, 2027 195
The Bachelor of Arts (Honours) in Public Relations at the University of Wollongong is a three-year undergraduate degree focused on public relations within the media field. It centres on how organisations communicate with audiences, shape reputation, and respond to public and professional contexts.
The programme is delivered in person at UOW Malaysia KDU Penang University College, Batu Kawan, and uses coursework-based learning with assessment-based study. It is presented as suitable for independent, self-motivated learners, with a structure that builds through the three years of study.
Corporate Communication
Media, Culture and Society
Public Speaking
Writing and Referencing
Principles of Public Relations
Customer Oriented Communication
Theories, Roles and Models of Public Relations
Media Strategy Planning
Digital Photography
New Media Marketing
Communication and Media Research
Event Management 1
Planning and Managing Public Relations Campaign
Public Opinion and Persuasion
Event Management 2
Writing for Public Relations
Social, Legal and Ethical Issues
Brand Management
Corporate Social Responsibility
Web Design and Development
Crisis Management
Digital Content Creation
Public Relations in Practice
Undergraduate Project/ Dissertation 1 & 2
Public Relations Seminar
Industrial Training
Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Entrepreneurship
Integrity and Anti-Corruption
Global Social Responsibility
The Bachelor of Arts (Honours) in Public Relations at the University of Wollongong is a three-year undergraduate degree focused on public relations within the media field.
Bachelor of Arts (Honours) in Public Relations takes 3 years and is delivered in person.
Yes, Bachelor of Arts (Honours) in Public Relations includes an internship or industrial training period.
Academic entry requirements include A-Level: 2 Principal Passes (2Ds). English evidence may include IELTS 5.0.
The estimated international tuition fee is US$7,099 per year.
| Curriculum | Required Score |
|---|---|
| A-Level | 2 Principal Passes (2Ds) |
| Foundation Studies / Matriculation | Pass with min. CGPA 2.00 |
| Test | Score |
|---|---|
| IELTS | Band 5.0 |
| TOEFL iBT | Minimum score 40 |
| TOEFL Essentials | Minimum score 7.5 |
| Cambridge English | 154 |
| PTE Academic | 47 |
| Details | Fee |
|---|---|
| Year 1 | US$7,099 |
| Year 2 | US$7,099 |
| Year 3 | US$7,099 |
| Estimated total | US$21,297 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.