The Bachelor of Communication (Hons) Public Relations at the University of Wollongong Malaysia focuses on the theory and practice of public relations within the wider communication field.
Malaysia
University of Wollongong
Bachelors
Media
In-person
3 Years
US$8,079
N/A
QS World University Rankings: 2023 185, 2024 162, 2025 167, 2026 184, 2027 195
The Bachelor of Communication (Hons) Public Relations at the University of Wollongong Malaysia focuses on the theory and practice of public relations within the wider communication field. It explores how organisations shape public perception through strategic communication, persuasion, and message development, with attention to both local and global PR contexts.
Based at the Glenmarie, Selangor campus, the course combines academic grounding with practical learning. Students build an understanding of public relations fundamentals while developing the skills to analyse organisations, craft positive messages, and create communication campaigns. The programme also reflects a distinctive emphasis on public policy and global PR, adding depth to its professional focus.
Public Relations Writing
Introduction to Corporate Communication
Introduction to Mass Communication
Media Relations
Corporate Writing
Communication Theories
Public Relations Campaign Skills: Theory & Strategy
Oral Communication
Writing and Referencing
Digital Public Relations
Communication Law
Public Relations Management
Public Opinion and Activism
Feature Writing and Public Relations
Specialised Public Relations
Fundraising and Public Relations
Crisis Communication and Management
International Public Relations
Professional Development & Leadership Skills
Research Methodology
Financial Public Relations
Final Year Project (Part 1 & 2)
Public Relations Consultancy
Elective (2 subjects
Internship
Event Management
Principles of Advertising
Principles of Marketing
Intercultural Communication
Integrated Marketing Communication
Media, Culture and Society
Pengajian Malaysia 3
Bahasa Melayu Komunikasi 2
Entrepreneurship
Integrity and Anti-Corruption
Global Social Responsibility
| Curriculum | Required Score |
|---|---|
| A-Level | 2Ds |
| Diploma | Pass with min. CGPA of 2.00 |
| Foundation Studies | Pass |
| Test | Score |
|---|---|
| IELTS | Band 5.0 |
| TOEFL iBT | Minimum score 40 |
| TOEFL Essentials | Minimum score 7.5 |
| Cambridge English | 154 |
| PTE Academic | 47 |
| Details | Fee |
|---|---|
| Year 1 | US$8,079 |
| Year 2 | US$8,079 |
| Year 3 | US$8,079 |
| Estimated total | US$24,238 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Communication (Hons) Public Relations at the University of Wollongong Malaysia focuses on the theory and practice of public relations within the wider communication field.
Bachelor of Communication (Hons) Public Relations takes 3 years and is delivered in person.
Yes, Bachelor of Communication (Hons) Public Relations includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include A-Level, Diploma or other accepted pathways. English evidence may include IELTS 5.0.
The estimated international tuition fee is US$8,079 per year.
