Bachelor of Business (Marketing) at Swinburne University focuses on how marketing works within the wider business environment, with an emphasis on understanding markets, customer needs and organisational objectives.
Malaysia
Swinburne University
Bachelors
Business
In-person
3 Years
US$9,020
N/A
QS World University Rankings: 2023 296, 2024 285, 2025 291, 2026 294, 2027 291
Bachelor of Business (Marketing) at Swinburne University focuses on how marketing works within the wider business environment, with an emphasis on understanding markets, customer needs and organisational objectives. The course develops advanced marketing and managerial capability through a business degree structure that keeps customer focus at the centre of study.
Students explore core areas of marketing practice and analysis, with attention to market research, buyer behaviour, marketing metrics, planning, advertising and promotion. The learning experience is practical and professionally oriented, helping students build a grounded understanding of how marketing decisions support business results over the 3-year programme in Sarawak, Malaysia.
Financial Information for Decision Making
Creative Mindset and Entrepreneurship
Contemporary Management Principles
Marketing and the Consumer Experience
Economics for Business Decision Making
Business Digitalisation
Sustainable Business Practice
Business Consulting Project
Marketing Research and Analytics
Integrated Marketing Communication
Marketing and Innovation
Frontiers in Digital Marketing
Consumer Behaviour
Marketing Insights
Marketing Strategy and Planning
Business for Sustainability, Social Change and Impact
Bachelor of Business (Marketing) at Swinburne University focuses on how marketing works within the wider business environment, with an emphasis on understanding markets, customer needs and organisational objectives.
Bachelor of Business (Marketing) takes 3 years and is delivered in person.
Yes, Bachelor of Business (Marketing) includes project-based learning through published project or consulting components in the course structure.
Academic entry requirements vary by qualification and may include A-Levels, ATAR or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$9,020 per year.
| Curriculum | Required Score |
|---|---|
| A-Levels | 8 points Notes / exceptionsMinimum 3 A Level passes required. Point scaleA*=6, A=5, B=4, C=3, D=2, E=1. |
| ATAR | 60 |
| Australian Foundation | 65% |
| Bangladesh Higher School Certificate | 3.5 |
| China Gao San | 70% |
| GCC Thanawiya Amma + 1st year bachelor program | 65% |
| Indian and Pakistan Year 12 | 65% |
| Indonesian SMA III | 74% |
| Iran High School Diploma plus pre-university degree (1 year) | 65% |
| IB Diploma | 24 Notes / exceptionsOut of 6 subjects. |
| Kenya KCSE | B- |
| Ontario CPU | 60% |
| Sri Lankan A Levels | 7 |
| Vietnam Senior High School Year 12 | 7.0 |
| Requirement | Details |
|---|---|
| Prerequisite subjects | Required subjectsMathematics (MA) or Advanced Mathematics (AM) |
| Test | Score |
|---|---|
| IELTS Academic | 6.0 Notes / exceptionsNo individual band below 6.0. |
| TOEFL iBT | 64 Notes / exceptionsNo less than 13 in reading, 12 in listening, 18 in speaking and 21 in writing. |
| PTE Academic | 50 Notes / exceptionsNo communicative skill score less than 50. |
| C1 Advanced | 169 Notes / exceptionsNo band less than 169. |
| International Baccalaureate English | Minimum Grade 4 in English A or B at Standard Level or Higher Level. |
| Details | Fee |
|---|---|
| Year 1 | US$9,020 |
| Year 2 | US$9,020 |
| Year 3 | US$9,020 |
| Estimated total | US$27,060 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.