The Bachelor of Science in Marketing at the University of Southampton is a three-year undergraduate degree focused on marketing within a broader business context.
Malaysia
University of Southampton
Bachelors
Business
In-person
3 Years
US$12,344
N/A
QS World University Rankings: 2022 77, 2023 78, 2024 81, 2025 80, 2026 87, 2027 111
The Bachelor of Science in Marketing at the University of Southampton is a three-year undergraduate degree focused on marketing within a broader business context. It introduces core ideas and techniques in marketing and business analytics before moving into more applied work, giving the course a clear balance of theory and practice.
Learning becomes more hands-on in the second year, when students apply marketing thinking to a real business through a digital campaign project. In the final year, the course culminates in a dissertation on a marketing topic of choice, allowing deeper independent study and a chance to explore a specialist interest in more detail.
Introduction to Accounting and Finance
Introduction to Management
Introduction to Marketing
Marketing Strategy
Foundations of Business Analytics
Management Analysis
Consumer Behaviour
Digital Marketing
Foundations of Marketing Analytics
Entrepreneurial Marketing
Marketing Communications and Media Management
Marketing Research
Advanced Marketing Project
Measuring Marketing Effectiveness
Services Marketing
Advanced Marketing Analytics
Strategic Brand Management
Advanced Digital Marketing
Analytics Implementation I: Spreadsheets and Databases
Commercial Law
Digital Technologies in Business
Ideas that shape the contemporary world - work, change and organisations
Entrepreneurial Management
Human Resource Management
Management Ethics
Sustainable Marketing
Making Successful Decisions
Prescriptive Analytics II: Simulation Business
Corporate Social Responsibility and Sustainable Business
New Venture Development
Project Management
Risk Management
| Curriculum | Required Score |
|---|---|
| A-level | BBB excluding General Studies Required subjectsMathematics (minimum Grade 6/B) in GCSE |
| IB Diploma | Pass with 30 points overall, 15 at Higher Level Required subjectsStandard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE |
| Curriculum | Required Score |
|---|---|
| Foundation Year programmes from other institutions | Programme conditionsFoundation Year programmes from other institutions will be considered on a case by case basis |
| Test | Score |
|---|---|
| English Language Requirement | IELTS: 6.5 overall, minimum 6.0 in all components Accepted alternatives
|
| Details | Fee |
|---|---|
| Year 1 | US$12,344 |
| Year 2 | US$12,344 |
| Year 3 | US$12,344 |
| Estimated total | US$37,032 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Bachelor of Science in Marketing at the University of Southampton is a three-year undergraduate degree focused on marketing within a broader business context.
Bachelor of Science in Marketing takes 3 years and is delivered in person.
Yes, Bachelor of Science in Marketing includes project-based learning through published project or consulting components in the course structure.
Academic entry requirements vary by qualification and may include A-level, IB Diploma or other accepted pathways. English evidence may include IELTS 6.5.
The estimated international tuition fee is US$12,344 per year.
