Malaysia
University of Southampton
Masters
Business
In-person
1 Year
US$12,187
5%
The Master of Science in Digital Marketing at the University of Southampton Malaysia is a one-year, full-time programme designed for graduates and professionals aiming to specialise in the digital marketing field. The curriculum integrates research-led teaching with practical applications, covering areas such as digital analytics, marketing strategy, and integrated communication design. Students benefit from state-of-the-art facilities, including access to a Bloomberg Lab, and the programme’s accreditation by the Association to Advance Collegiate Schools of Business (AACSB) ensures international recognition and industry relevance. Graduates are well-prepared for roles such as Digital Marketing Manager, SEO/SEM Specialist, and Business Intelligence Analyst.
Building Customer Insight
Integrated Marketing Communication Design
Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
Research Methods for Marketing
Digital Analytics
Digital Marketing Strategy
Dissertation for Marketing, or Marketing Practice Based Dissertation
Digital Marketing Applications
Services Marketing
Managing Digital Design and Web Development
| Curriculum | Required Score |
|---|---|
| Bachelor Degree | CGPA 3.0 out of 4.0; 2:1 degree or equivalent qualification in relevant subjects. |
| Test | Score |
|---|---|
| IELTS | 6 |
| Details | Tuition Fee |
|---|---|
For International Students | US$12,187 |
