The Master of Science in Digital Marketing at Asia Pacific University focuses on advanced digital marketing practice at postgraduate level.
Malaysia
Asia Pacific University
Masters
Business
In-person
1 Year
US$10,328
N/A
QS World University Rankings: 2024 621, 2025 611, 2026 597, 2027 528
The Master of Science in Digital Marketing at Asia Pacific University focuses on advanced digital marketing practice at postgraduate level. It brings together digital strategy, consumer behaviour and market trends with a strong emphasis on how AI is reshaping customer engagement, personalisation and campaign optimisation. The course is aimed at students who want a global perspective on marketing in a connected business environment.
Learning is shaped by applied, industry-relevant study that combines theory with hands-on use of AI-powered tools and data analytics platforms. Cross-cultural case studies and projects add an international dimension, while the final project supports deeper exploration of digital marketing challenges and opportunities. The result is a master’s experience that links marketing knowledge with technology and real-world decision-making.
Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning
Consumer Behaviour and Branding in Digital Age
Marketing and Sustainability in the Age of Globalisation
Behavioural Science, Social Media & Marketing Analytics
Design Thinking
Managing Creativity and Innovation
Statistical Decision Making
Strategic Marketing Management
Digital Campaigns Management
Artificial Intelligence (AI) in Marketing
Research Methodology
Digital Marketing Tools and Trends
Project
| Curriculum | Required Score |
|---|---|
| Bachelor’s degree | Option 1Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate Option 2Bachelor’s degree in related fields with a minimum CGPA of 2.00
Option 3Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate
Option 4Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate
|
| Test | Score |
|---|---|
| IELTS | IELTS 6.0 |
| Details | Fee |
|---|---|
| Year 1 | US$10,328 |
| Estimated total | US$10,328 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Master of Science in Digital Marketing at Asia Pacific University focuses on advanced digital marketing practice at postgraduate level.
Master of Science in Digital Marketing takes 1 year and is delivered in person.
Master of Science in Digital Marketing centres on independent research with academic supervision and formal progress milestones.
Academic entry requirements include Bachelor’s degree: minimum CGPA of 2.50 in related fields. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$10,328.
