The Master Business Administration BLUE Ocean Strategy at UCSI University is a business master’s programme centred on value innovation and Blue Ocean Strategy.
Malaysia
UCSI University
Masters
Business
In-person
1.5 Years
US$8,621
N/A
QS World University Rankings: 2023 284, 2024 300, 2025 265, 2026 269, 2027 282
The Master Business Administration BLUE Ocean Strategy at UCSI University is a business master’s programme centred on value innovation and Blue Ocean Strategy. It focuses on developing business practitioners and professionals who can think beyond direct competition and create new market space through a broader understanding of business.
Delivered full-time in Kuching over 1.5 to 3 years, the programme combines a holistic business perspective with a strong entrepreneurial orientation. Its learning experience is aimed at future leaders and managers working across different business settings, from startups and SMEs to larger organisations and the public sector.
Marketing Management
Leadership
Blue Ocean Strategy
Business Accounting for Decision Making
Research Design and Analysis
Business Communication and Negotiation
Economies for Strategic Planning
Blue Ocean Strategy Consulting Practice
Corporate Strategic Management
Applied Blue Ocean Case Study
Consumer Behaviour
Financial Management and Policy
Entrepreneurship
Human Resource Management
| Curriculum | Required Score |
|---|---|
| Related bachelor's degree (CGPA 2.50 and above) | Conditional admissionA Bachelor’s degree (Level 6, MQF) in related fields. with minimum CGPA of 2.50 as accepted by the HEP Senate |
| Related bachelor's degree (CGPA 2.00 to 2.50) | A Bachelor’s degree (Level 6, MQF) in related fields. with minimum CGPA of 2.00 Conditional admissionNot meeting the CGPA of 2.50 can be accepted, subject to a rigorous internal assessment |
| Non-related bachelor's degree with work experience | Conditional admissionA Bachelor’s degree (Level 6, MQF) in non-related fields. with minimum CGPA of 2.00 as accepted by the HEP Senate Additional requirementRelevant working experience Conditional admissionSubject to a rigorous internal assessment |
| Non-related bachelor's degree with prerequisite courses | Conditional admissionA Bachelor’s degree (Level 6, MQF) in non-related fields. with minimum CGPA of 2.00 as accepted by the HEP Senate Additional conditionWithout relevant working experience Conditional admissionSubject to passing pre-requisite courses |
| Other equivalent/related qualifications | Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government |
| Test | Score |
|---|---|
| IELTS Academic | IELTS Academic minimum Band 6.0 |
| Cambridge English Qualification and Test | Cambridge English Qualification and Test minimum score of 169 |
| Pearson Test of English | Pearson Test of English minimum score 59 |
| Certified Intensive English Programme (CIEP) by ELS | Certified Intensive English Programme (CIEP) by ELS minimum score of 109 |
| Details | Fee |
|---|---|
| Year 1 | US$8,621 |
| Final 6 months | US$4,311 |
| Estimated total | US$12,932 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
The Master Business Administration BLUE Ocean Strategy at UCSI University is a business master’s programme centred on value innovation and Blue Ocean Strategy.
Master Business Administration BLUE Ocean Strategy takes 1.5 years and is delivered in person.
Yes, Master Business Administration BLUE Ocean Strategy is positioned for executives, professionals or leaders who want an applied route through advanced study.
Academic entry requirements vary by qualification and may include Related bachelor's degree (CGPA 2.50 and above), Related bachelor's degree (CGPA 2.00 to 2.50) or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$8,621 per year.
