BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers.
Malaysia
Heriot-Watt University
Bachelors
Healthcare
In-person
3 Years
US$12,543
N/A
QS World University Rankings: 2023 281, 2024 235, 2025 256, 2026 287, 2027 325
BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers. Delivered as a full-time, three-year degree in Malaysia, it sits within Heriot-Watt’s British higher education model and is presented as part of a global learning environment across its campuses.
The course offers a psychology-led degree with a clear commercial edge, preparing students to connect psychological insight with marketing practice. Its structure supports progression through each year of study, and the university highlights a learning experience shaped by international campus links and a purpose-driven approach to education.
Philosophy and History of Psychology
Fundamentals of Marketing
Research Methods and Analysis 3
Developmental Psychology
Consumer Behaviour
Cognitive Psychology
Social Psychology
Research Methods and Analysis 4
Self-Empowerment and Social Responsibility I
National Language A (MPU 3212)
Appreciation of Ethics and Civilisations
Self-Empowerment and Social Responsibility II
Malay Language Communication 2 (MPU 3143)
Cognition across the Lifespan
Cross-Cultural Psychology
Research Methods and Analysis 5
Biological Psychology
Personality and Individual Differences
Research Methods and Analysis 6
Digital Analytics in Marketing
Integrated Marketing Communications
Integrity and Anti-Corruption (MPU3342)
Integrity and Anti-Corruption (MPU 3341)
Industrial Training
Research Project 1
Contemporary Issues in Marketing
Research Project 2
Workplace Psychology
Neuropsychology
Advanced Social Psychology
Psychology and Mental Health
Marketing Sustainability
BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers.
BSc (Hons) Psychology with Marketing takes 3 years and is delivered in person.
Yes, BSc (Hons) Psychology with Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Heriot-Watt University Foundation in Business., A-Level or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$12,543 per year.
| Curriculum | Required Score |
|---|---|
| Heriot-Watt University Foundation in Business or Science | Pass and eligible to receive the award |
| A-Level | CCC |
| IB Diploma | 25 points for 6 subjects |
| WACE/SACE | ATAR 70 |
| Ontario Secondary School Diploma | 70% |
| Foundation | CGPA with 3.0 |
| China Senior High School Graduation Certificate | 80% |
| India Senior School Certificate/Class XII | 70% |
| Indonesia SMA 3 | 75% |
| Requirement | Details |
|---|---|
| Additional requirement | Additional subject requirementApplicants must have grade C in Mathematics and Science at IGCSE level or equivalent. WaiverThis requirement can be waived if applicants have obtained at least grade pass in Mathematics and Science at a higher level. |
| Test | Score |
|---|---|
| IELTS | IELTS 6.0 (or equivalent) with no score lower than 5.5 |
| Details | Fee |
|---|---|
| Year 1 | US$12,543 |
| Year 2 | US$12,543 |
| Year 3 | US$12,543 |
| Estimated total | US$37,629 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.