BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers.
Malaysia
Heriot-Watt University
Bachelors
Healthcare
In-person
3 Years
US$12,543
N/A
QS World University Rankings: 2023 281, 2024 235, 2025 256, 2026 287, 2027 325
BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers. Delivered as a full-time, three-year degree in Malaysia, it sits within Heriot-Watt’s British higher education model and is presented as part of a global learning environment across its campuses.
The course offers a psychology-led degree with a clear commercial edge, preparing students to connect psychological insight with marketing practice. Its structure supports progression through each year of study, and the university highlights a learning experience shaped by international campus links and a purpose-driven approach to education.
Philosophy and History of Psychology
Fundamentals of Marketing
Research Methods and Analysis 3
Developmental Psychology
Consumer Behaviour
Cognitive Psychology
Social Psychology
Research Methods and Analysis 4
Self-Empowerment and Social Responsibility I
National Language A (MPU 3212)
Appreciation of Ethics and Civilisations
Self-Empowerment and Social Responsibility II
Malay Language Communication 2 (MPU 3143)
Cognition across the Lifespan
Cross-Cultural Psychology
Research Methods and Analysis 5
Biological Psychology
Personality and Individual Differences
Research Methods and Analysis 6
Digital Analytics in Marketing
Integrated Marketing Communications
Integrity and Anti-Corruption (MPU3342)
Integrity and Anti-Corruption (MPU 3341)
Industrial Training
Research Project 1
Contemporary Issues in Marketing
Research Project 2
Workplace Psychology
Neuropsychology
Advanced Social Psychology
Psychology and Mental Health
Marketing Sustainability
| Curriculum | Required Score |
|---|---|
| Heriot-Watt University Foundation in Business or Science | Pass and eligible to receive the award |
| A-Level | CCC |
| IB Diploma | 25 points for 6 subjects |
| WACE/SACE | ATAR 70 |
| Ontario Secondary School Diploma | 70% |
| Foundation | CGPA with 3.0 |
| China Senior High School Graduation Certificate | 80% |
| India Senior School Certificate/Class XII | 70% |
| Indonesia SMA 3 | 75% |
| Requirement | Details |
|---|---|
| Additional requirement | Additional subject requirementApplicants must have grade C in Mathematics and Science at IGCSE level or equivalent. WaiverThis requirement can be waived if applicants have obtained at least grade pass in Mathematics and Science at a higher level. |
| Test | Score |
|---|---|
| IELTS | IELTS 6.0 (or equivalent) with no score lower than 5.5 |
| Details | Fee |
|---|---|
| Year 1 | US$12,543 |
| Year 2 | US$12,543 |
| Year 3 | US$12,543 |
| Estimated total | US$37,629 |
Fee amounts are estimates based on university-published international student fee information available at the time of publication. Actual fees may change by intake and may vary because of exchange rates, taxes, or university updates.
BSc (Hons) Psychology with Marketing at Heriot-Watt University combines the study of human behaviour with a business-focused understanding of markets and consumers.
BSc (Hons) Psychology with Marketing takes 3 years and is delivered in person.
Yes, BSc (Hons) Psychology with Marketing includes an internship or industrial training period.
Academic entry requirements vary by qualification and may include Heriot-Watt University Foundation in Business., A-Level or other accepted pathways. English evidence may include IELTS 6.0.
The estimated international tuition fee is US$12,543 per year.
