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Bachelor of Business in International Business & Marketing

Country

Malaysia

University

Taylors University

Level

Bachelors

Field

Business

Mode

In-person

Duration

3 Years

Tuition Fee

US$ 30431

Scholarships

Up-to 30%

Overview

The program provides a comprehensive blend of theoretical knowledge and practical applications to help students develop critical thinking, strategic decision-making, and problem-solving abilities. Students will gain insights into international business policies, foreign market entry strategies, consumer behavior in different cultures, and digital marketing techniques. The curriculum also includes industry collaborations, real-world case studies, and internship opportunities to enhance students’ employability and global business acumen.

Students will also participate in business capstone projects and entrepreneurial accelerator programs, ensuring a seamless transition into the professional world.

Subjects

Year 1

  • Accounting for Non-Specialists
  • Introduction to Management 
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management

Year 2

  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance 
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing

Year 3

  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project 1
  • Internship/Industry Immersion 
  • International Business Issues and Policies 
  • International Marketing
  • Entrepreneurship Accelerator Project 2 
  • Contemporary Issues in Marketing

Requirements

QualificationRequirements
A-LevelMinimum CCD.
Foundation in BusinessPass with a minimum CGPA of 2.50.
Diploma in Business or related fieldPass with a minimum CGPA of 2.50.
Australian Matriculation (SAM/SACEi)Minimum ATAR 60.
Canadian Pre-University (CPU)Minimum average of 65% in six subjects.
International Baccalaureate (IB)Minimum score of 28.
Matriculation in BusinessMinimum CGPA 2.50.
Monash University Foundation Year (MUFY)Overall 50%.
Other QualificationsConsidered on a case-by-case basis.
English Language Requirements– IELTS: 6.0.
– TOEFL IBT: 79.
– MUET: Band 4.

Fees

Taylor’s University Common Fees

Here’s a summary of the Application, Processing, and other fees for international students

Fee Type Amount in USD
International Student Enrolment Fee US$ 651
Health Insurance US$ 110
International Student Charge US$ 698
International Student Annual Fee US$ 535
EMGS Visa Fee US$ 316
E-Visa Approval Letter US$ 37
International Security Deposit US$ 698
Total Fees US$ 3045

Tuition Fee For International Students

DetailsTuition Fee
TotalUSD 30,431

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Important Information
Common Fees: One-time registration and administrative fees paid at program commencement.
Tuition Fees: The figure is the total fee for the full program, refer to statement for breakdown.
Scholarship: The discount is applied to tuition fees only (excludes common fees).

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Disclaimer: We have taken great care to ensure that all information published on Edmates is accurate as of the time of publication. However, all information regarding a course, including but not limited to course details, fees, program durations, and schedules, is subject to change without prior notice. Prospective and current students are advised to verify all information with the University or consult an Edmates advisor before registering.

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