Overview
Taylor’s University offers a Bachelor of Mass Communication (Honours) in Advertising and Brand Management program, designed to equip students with the skills and knowledge necessary to excel in the dynamic fields of advertising and brand management. This three-year full-time program focuses on nurturing creativity, strategic thinking, and practical expertise, preparing graduates to meet the evolving demands of the industry.
Subjects
Year 1
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- New Media and Society
- Innovative Media
- Media Writing
- Media Analytics
- Media Law and Ethics
- Media Analytics
Year 2
- Advertising Fundamentals
- Strategic Copywriting
- Principles of Marketing
- Brand Management
- Creative Design for Advertising
- Corporate Identity and Branding Design
- Research Methods
Year 3
- Advertising and Brand Management Collaborative Project
- Media Planning and Analysis
- Research Project
- Internship
Requirements
| Qualification | Requirements |
|---|---|
| A-Level | Minimum of 2 Principal Passes. |
| Foundation in Arts/Communication | Pass with a minimum CGPA of 2.00. |
| Diploma in a related field | Pass with a minimum CGPA of 2.00. |
| International Baccalaureate (IB) | Minimum of 24 points in 6 subjects. |
| Australian Matriculation (SAM/SACEi) | Minimum ATAR of 55. |
| Canadian Pre-University (CPU) | Average of 60% in 6 subjects. |
| Monash University Foundation Year (MUFY) | 50%. |
| Other Qualifications | Recognized equivalent qualifications as approved by the Malaysian government. |
| English Language Requirements | – IELTS: 5.0. – TOEFL IBT: 34. – MUET: Band 3. – O-Level: Grade C; 1119 (GCE-O): Grade C. |
Fees
Taylor’s University Common Fees
Here’s a summary of the Application, Processing, and other fees for international students
| Fee Type | Amount in USD |
|---|---|
| International Student Enrolment Fee | US$ 651 |
| Health Insurance | US$ 110 |
| International Student Charge | US$ 698 |
| International Student Annual Fee | US$ 535 |
| EMGS Visa Fee | US$ 316 |
| E-Visa Approval Letter | US$ 37 |
| International Security Deposit | US$ 698 |
| Total Fees | US$ 3045 |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 28,070 |