Overview
The Bachelor of Arts (Honours) in Communication at Sunway University is a dynamic 3-year full-time program designed to produce industry-ready graduates in Corporate Communication and Public Relations. This innovative and holistic program collaborates closely with industry practitioners, offering students project-based learning opportunities that extend beyond the classroom.
Students engage in seminars, workshops, and classroom projects led by industry leaders, allowing them to apply theoretical knowledge to real-world scenarios. Additionally, involvement in the Communication and Networking Club provides avenues for organizing events, field trips, and community service collaborations, enriching the overall learning experience.
Upon successful completion, graduates receive dual certification from Sunway University and Lancaster University, making them alumni of both esteemed institutions.
Subjects
Year 1
- Principles of Mass Communication
- Creative Thinking
- Principles of Corporate Communication
- Graphic Communication
- Organisational Communication
- Communication Theory and Practice
- Principles of Public Relations
- Media, Culture and Society
- English for the Arts
Year 2
- Integrated Marketing Communication
- Global Branding & Identity
- Media Technology
- Public Relations: Planning, Campaign & Evaluation
- Law & Ethics in Communication
- Digital Media Literacy
- Public Relations Issues, Crises & Strategies
- Free Elective 1
- Free Elective 2
- Communication Skills
Year 3
- Communication Research Methods
- Corporate Social Responsibility
- Online Communities
- Research Project
- Internship
- Discipline Elective 1
- Discipline Elective 2
- Discipline Elective 3
- Discipline Elective 4
Discipline Electives (Choose 4)
- Basic Narrative Analysis
- Celebrity Culture
- Events Management
- Intercultural Communication
- Investor Relations
- Media Relations & Public Affairs
- Political Communication
- Public Relations Writing
- Psychology in Communication
Free Electives
- Global Media and Culture
Additional MOHE compulsory General Studies subjects
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
- Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
Requirements
| Qualification | Requirements |
|---|---|
| A-Level | Minimum 8 points (minimum Grade D in at least 2 subjects). |
| Australian Matriculation | Minimum ATAR score of 50%. |
| Canadian Matriculation | Minimum 50%. |
| Monash University Foundation Year | Minimum 50%. |
| Foundation in Arts | Minimum CGPA of 2.00. |
| International Baccalaureate (IB) | Completed with a minimum of 24 points (excluding bonus points). |
| Diploma in Related Field* | CAVG 50% or CGPA 2.0. |
| English Language | – IELTS: Band 6.0. – MUET: Band 4. – O-Level English (1119): Credit. |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 25,932 |