Overview
The Bachelor of Arts (Honours) in Tourism Management at Asia Pacific University (APU) is designed to equip students with the knowledge and skills needed to succeed in the global tourism industry. This program provides a strong foundation in tourism management, integrating business principles with specialized tourism strategies.
Students will gain insights into key areas such as hospitality management, tourism marketing, sustainable tourism, and event planning. The curriculum emphasizes the impact of digital transformation in tourism, exploring e-tourism, online booking systems, and revenue management. Through hands-on learning experiences, students will develop practical skills essential for managing travel agencies, tour operations, and hospitality services.
The program also focuses on destination management, customer service excellence, and cultural awareness, preparing graduates to work in diverse environments. Industry-relevant coursework ensures students understand tourism trends, international travel regulations, and business strategies that drive tourism growth.
Upon completion, graduates will be prepared for careers in travel agencies, airlines, hotels, event management, tourism boards, and hospitality consulting. They will acquire critical skills in tourism planning, operations, and sustainability, allowing them to contribute to the evolving landscape of global tourism.
Subjects
Year 1
Common Modules
- Introduction to Management
- Business and Communications Skills
- Digital Thinking and Innovation
- Accounting Skills
- Marketing
Specialised Modules
- People Management
- Introduction to Hospitality and Tourism
- Introduction to Services Management
- Legal Aspects in the Hospitality and Tourism Industry
- Fundamentals of Entrepreneurship
Elective Module
- Introduction to VRAR and Metaverse
Year 2
Common Modules
- Digital Marketing
- Business Research Methods
Specialised Modules
- International Cultural and Communications
- Innovation Processes
- E-Tourism
- Hospitality and Tourism Revenue Management
- Retail Travel Operations
- Ticketing and Computer Reservation System
- Geography of Travel and Tourism
Elective Modules
- Consumer Behaviour
- Sports and Recreational Tourism
- Sports and Recreational Facilities Management
Year 3
Specialised Modules
- Crisis Management and Communications
- Sustainability in Tourism and Hospitality Industry
- Managing People and Performance
- Meetings, Incentives, Conventions and Exhibitions
- Investigations in Tourism Management
- Venture Building
- Final Year Project
- Tourism Policy, Planning and Development
- Monitoring and Evaluation of Services Management
- International Tourism Marketing
Elective Module
- Tourism in Action
Requirements
| Qualification | Requirements |
|---|---|
| A-Level | 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent. |
| Foundation | Passed Foundation program with a minimum CGPA of 2.0. |
| Diploma | Successful completion of the APU Diploma or equivalent from a recognized institute with academic credits equivalent to Level 1 of an Honours Degree (subject to APU Academic Board approval). |
| English Requirements | International Students: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, MUET Band 4. |
Fees
APU Common Fees
Here’s a summary of the Application, Processing, and other fees for international students
| Fee Type | Amount in USD |
|---|---|
| Application & Processing Fees | US$ 620 |
| Student Pass Visa Approval Fee | US$ 350 |
| Library Deposit (Refundable) | US$ 120 |
| Engineering Laboratory Deposit (Refundable) | US$ 120 |
| Personal Bond (Refundable) | US$ 235 |
| Total Fees | US$ 1445 |
Tuition Fee For International Students
| Year | Tuition Fees |
|---|---|
| Year 1 | USD 7,815 |
| Year 2 | USD 8,095 |
| Year 3 | USD 8,420 |