Overview
The Bachelor in Digital Communication (Advertising) with Honors at Sunway University is a 4-year full-time program designed to provide students with comprehensive knowledge in advertising and marketing, focusing on media and public relations. The curriculum emphasizes digital marketing techniques and tools, including social media strategy, search engine optimization, search engine marketing, and digital analytics. This program is based on the Bachelor of Science in Digital Audience Strategy by the Walter Cronkite School of Journalism at Arizona State University.
Subjects
Year 1
- Introduction to Human Communication
- Film Appreciation
- Public Speaking
- Introduction to Psychology
- Survey of World Religion
- Principles of Sociology
- Principles of Advertising
- English 1
- Computer Application and IT
- Elective 1
- Elective 2
Year 2
- Organisational Behaviour
- Basic Mathematics
- Intercultural Communication
- Communication Theory
- Media and Society
- Communication Research Methods
- English 2
- Elective 3
- Elective 4
Year 3
- Marketing and Business Performance
- Advertising and Beyond
- Essentials of Global Marketing
- Essentials of Advertising and Marketing Communication
- Media Ethics and Diversity
- The Digital Audience
- Digital Media Literacy I
- Elective 5
- Elective 6
Year 4
- Business and Professional Ethics
- Visual Communication
- Digital Media Literacy II
- Digital Media and Freedom of Expression
- Search Engine and Research Strategy
- Social Media Campaign
- Digital Audience Analysis
- Internship
Elective Subjects
- Chemistry and Society
- Introduction to Environmental Studies
- Introduction to Macroeconomics
- US History to 1877
- Public Relations
- Introduction to Philosophy
Additional MOHE compulsory General Studies subjects
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
- Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
Requirements
| Qualification | Requirements |
|---|---|
| American Degree Transfer Program (ADTP) | Completion with a minimum CGPA of 2.00. |
| A-Level | Minimum 8 points (minimum Grade D in at least 2 subjects). |
| Australian Matriculation | Minimum ATAR score of 50%. |
| Canadian Matriculation | Minimum 50%. |
| Monash University Foundation Year | Minimum 50%. |
| Foundation Program | Minimum CGPA of 2.00. |
| International Baccalaureate (IB) | Completed with a minimum of 24 points (excluding bonus points). |
| Diploma | Minimum CGPA of 2.00. |
| Other Qualifications | Any other equivalent qualifications recognized by the Malaysian Government. |
| English Language | – IELTS: Band 6.0. – MUET: Band 4. – O-Level English (1119): Credit. |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 28,668 |